Vision boards have emerged as powerful personal growth tools over the last few years. However, not many people are aware that vision boards aren’t just a great way for individuals to explore their goals for the future. That’s right — a marketing vision board or brand/business vision board can also help companies create coherent brand identities that appeal to their target audiences. By providing a visual representation of business goals,…
In recent years, there have been many developments and new products introduced in the realm of artificial intelligence (AI). The number of articles about artificial intelligence has doubled in the last 10 years, and we’re now living in a world where AI is more than a theoretical future. AI technology even has real-life applications today. But where does AI fit in marketing today, and what does the future look like?
While most business owners don’t have a crystal ball, fortunately, you don’t need one to achieve your goals for growth and success. In fact, there are several things that you can do to achieve your long-term goals. One of the most important things that you can do to help achieve your long-term goals is to develop and implement short-term marketing goals.
A new phishing scam targeting Facebook and Instagram users is spreading rapidly, exploiting concerns over intellectual property violations. While most people click the email when they see it, as copyright infringement is a serious offense, there’s good reason to steer your cursor in the other direction to report the message immediately. If you have seen any copies of the Facebook or Instagram intellectual property email, don’t click it!
Algorithms have taken the world by storm. No seriously; it seems as if they are literally taking over everything, and unsurprisingly, this includes marketing. Algorithms are taking on many of the pressing tasks throughout the marketing industry, and they’re doing so at scale. Such algorithms are helping to direct key strategic decisions for the future. With that said, however, a lot of people aren’t really sure what algorithms are, what…
