Algorithms have taken the world by storm. No seriously; it seems as if they are literally taking over everything, and unsurprisingly, this includes marketing. Algorithms are taking on many of the pressing tasks throughout the marketing industry, and they’re doing so at scale. Such algorithms are helping to direct key strategic decisions for the future. With that said, however, a lot of people aren’t really sure what algorithms are, what…
Search engine optimization (SEO) is a useful way to attract as much attention to your business as possible online. The best way to attract attention to your website is by achieving the highest ranking possible in the search engine result pages (SERPs). In order to do that, you need to employ quality search engine optimization tactics. That said, there’s a right and a wrong way to incorporate SEO into your…
The short answer is yes, and people will certainly be reading blogs for years to come. Although, how people read blogs is changing a lot. What follows is a more detailed discussion regarding how people are starting to read blogs, and what bloggers can do to keep their readers engaged.
Marketing is not just about sales copy, product descriptions, and calls to action that make a consumer click on something. A successful marketing campaign doesn’t just sell the product. Instead, a successful marketing campaign will give the customer something strong to associate the product with. Emotion sells, and being able to trigger the right emotion in a customer’s mind with effective storytelling is a powerful thing for any brand or…
