No matter what kind of business you’re running, the holiday season is the optimal time for skillful and efficient marketing strategies. From Halloween to New Year’s Day, the holiday season is full of opportunities to sell, sell, sell. Let’s dive into some holiday marketing strategies that can propel your products and services this season.
Connected TV is now at the heart and center of what is defined as TV advertising. It has seen quite a surge in popularity over the years. And for good reason. More than 164 million U.S. users are accessing content through connected TV, with it expecting to rise to a whopping 204 million by 2022. The allure of getting your ads on the big screen without a huge price tag is only one of many reasons for its expanding demand.
As a result of the pandemic forcing many people to stay at home, it’s no surprise that phone usage increased dramatically. As the months passed, user levels of Instagram, Twitter, Facebook, Tiktok, and other social media sites skyrocketed. These social sites provided people a way to safely interact with others during the pandemic. The Covid-19 pandemic forced many companies to make changes to their marketing plans. Since fewer people were going out, companies were having a hard time getting foot traffic to their brick-and-mortar stores. As a result, companies were forced to move to where the people went, the internet.
Until recently, an unhappy customer was somewhat limited in their ability to express negative opinions about the company out loud. Since the arrival of popular review sites, it has become easier and more comfortable to listen to customers and respond to online reviews.
If you have a business then digital transformation is critical. Be it a small start-up or a huge enterprise, digital tools, virtual experiences and online resources will allow your brand to remain competitive as the world moves forward.
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