One Year Later: Pandemic Changes in Marketing
As a result of the pandemic forcing many people to stay at home, it’s no surprise that phone usage increased dramatically. As the months passed, user levels of Instagram, Twitter, Facebook, Tiktok, and other social media sites skyrocketed. These social sites provided people a way to safely interact with others during the pandemic. The Covid-19 pandemic forced many companies to make changes to their marketing plans. Since fewer people were going out, companies were having a hard time getting foot traffic to their brick-and-mortar stores. As a result, companies were forced to move to where the people went, the internet.