How Does Content Marketing Support Digital Marketing?
Content and digital marketing are two terms that you’ll often hear mentioned in the same sentences together, often side-by-side, but it’s important for any content marketer to realize that they are not the same thing.
Digital marketing speaks to content marketing, and content marketing speaks to digital marketing: Combined they are a powerful force to promote a business, brand or idea – but separately, they don’t work as well, and one without the other can mean that a business marketing plan falls flat or doesn’t reach as many people as it’s supposed to.
How does content marketing support digital marketing, exactly?
