Category: Social Media

Videos and advertisements are becoming shorter and shorter as marketers are trying to fit their content into a quicker time frame. The goal of this content strategy is to help consumers receive the message by watching videos without boring them. Social media platforms such as TikTok, Instagram Reels, and YouTube Shorts all promote the use of short-form video content. Brands have taken notice of the interest in short-form video platforms and are adapting short-form video marketing into their overall digital marketing strategy.

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Marketing people, editors, and writers regularly have several projects and tasks to complete. Meanwhile, there is new stuff coming in all the time. Most content marketing and social media management jobs have deadlines. It can be overwhelming even for the most tried and tested professionals. However, a content calendar can be part of the solution. Content calendars are effective at streamlining strategies by highlighting project milestones as well as tracking deadlines.

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No matter what kind of business you’re running, the holiday season is the optimal time for skillful and efficient marketing strategies. From Halloween to New Year’s Day, the holiday season is full of opportunities to sell, sell, sell. Let’s dive into some holiday marketing strategies that can propel your products and services this season.

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