How to Reach Holiday Shopping Consumers Online
It’s hard to believe that we’re talking about holiday shopping when just yesterday, we were donning swimsuits and having fun in the sun poolside (at least that’s what it feels like, anyway). Time sure does move fast, but this post isn’t about time; rather, it’s about how you can reach holiday shopping consumers online.
Whether you own and operate a mom-and-pop shop but sell products via a website or you have an online-exclusive, eCommerce store, there’s no doubt that you want to make the most of the holiday season. After all, it’s one of the most important times of the year (perhaps the most important time of the year, depending on what industry you’re in) for retail sales. In fact, according to the National Retail Federation, the holiday shopping season presents the potential for massive amounts of revenue for in-store and online retailers.
How to Reach Holiday Shopping Consumers Online
If you want to make the most of the busiest shopping season of the year, knowing how to connect with people holiday shopping online is an absolute must. That said, here’s a look at some pointers that you can use to
- expand your reach,
- spread the word about the products and services you offer,
- attract more buyers,
- and increase your revenue this holiday season.
Mobile Optimization
It should come as no surprise that online shopping on mobile devices has become massively popular. According to Consumer Decision:
- Approximately $36.3 billion worth of online purchases are made via smartphones each year
- 77 percent of Americans own a mobile device
- Four out of five Americans do their shopping online
- The total value of mobile shopping sales in 2020 – $338 billion
Those are some eye-popping numbers. Needless to say, if you want to take advantage of the opportunity that mobile shopping presents, then optimizing your eCommerce shop for mobile devices is an absolute must.
Creating an app would be ideal. However, if that isn’t an option, simply optimizing your eCommerce site so that your targeted audience can easily browse, view, and purchase your goods will help to increase your sales.
Use the Power of Analytics
Despite what it seems, consumers do still enjoy a personalized shopping experience. Holiday shoppers prefer to do business with companies that they’re familiar with and feel comfortable with.
If connecting with your audience on a more personal level is something that appeals to you, analytics can be a useful tool, as the information can help you determine the best way to go about doing so.
You can utilize available metrics and demographic details to develop a variety of methods that you can use to reach your target audience. For example, geo-targeting and creating special offers that are related to customer location-targeted holiday sales and sending out emails that pertain to popular products amongst specific age ranges.
Analytics gives you more details about your customer base, and you can use those details to target your audience and increase sales.
Market Across Different Channels
Though revenues from online shopping are projected to increase year over year, many consumers still plan to shop in person this holiday season. Therefore, if you own and operate a brick-and-mortar shop, incorporating an online element into in-store marketing will definitely prove beneficial.
This is known as cross-channel marketing.
An example of cross-channel marketing is advertising deals that will be available exclusively online via your website. Another great example of cross-channel marketing that has been widely successful includes Black Friday and Cyber Monday sales.
According to the National Retail Federation, online sales increase exponentially during the long post-Thanksgiving holiday shopping weekend.
Make Use of Social Media
More online shoppers depend on social media platforms for shopping inspiration than they rely on purchasing portals. To say it another way, shoppers are more inclined to check out Pinterest, Instagram, or Tik Tok to check out shoe styles before they head to a website.
Turning your business’ social media pages into online storefronts can be widely beneficial. Facebook is one of the best ways to connect with prospective customers over the holiday season. This can be attributed to the site’s massive user base and the opportunity the site offers for sharing different types of media.
However, you can also find clever ways to connect with your targeted audience on other social media sites as well.
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