Category: Facebook

In 2017, it’s no longer the responsibility of marketing professionals to convince small business owners (SBOs) about the need to be on the various social media networks their current and prospective patrons spend time on, but rather empower them with the tools they need to reach them – nowhere is this more true than on Facebook Business Page.

It’s the most-used network by both businesses and consumers – and one that makes its revenue on advertising. So it’s crucial to explore any available features that Facebook business page offers to help increase organic reach.
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Canvas: A New Ad Experience

Canvas is a new ad format that Facebook has been testing since June. Now, the social network is testing a new, full-screen experience within Canvas. After clicking on an ad, consumers will see a fast-loading, full-screen ad where they can browse through a variety of products before converting on the retailer’s website.

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