What’s the Difference Between EAT and YMYL Content?
It’s often said in the content writing business that content is king, but there is more to good copywriting than just this simple sentence. There are different types of content and different types of SEO tactics. The difference between EAT and YMYL content is one of the most important things that any webmaster or content writer can understand right now.
Google (and other popular search engines) have different ways to rank content. A copywriter’s goal is to aim for the top of rankings lists. To rank at the top of Google rankings or any other search engine, you have to have a pretty fluid understanding of what ranking factors search engine bots are looking for.
EAT and YMYL content is not categorized as the same anymore. Google sees the difference between the two, and so should you if you want to create high-quality content that ranks on search engines.