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Category: SEO

15
May 2025

SEO Tips for Contractors, Landscapers, and Home Service Pros

SEO Tips for Contractors, Landscapers, and Home Service Pros

If you’re a contractor, landscaper, or run any kind of home service business, you’ve probably relied on word-of-mouth, local ads, or a flashy truck wrap to bring in jobs. Those methods still work, but they leave you invisible where it counts most—on search engines. When someone in your area needs a deck built or a backyard regraded, they’re not driving around looking at yard signs. They’re Googling it.

Here’s the part that contractors fall down in understanding when executing their online marketing strategy: search success is more than showing up on Google; it’s showing up in the right way, with the right info, in the right format. Most service pros skip the basics that drive actual leads. Instead, they rely on templated websites that look nice but don’t attract traffic or calls.

You don’t need to become an SEO guru, but you do need a grip on how search engines see your business. In this guide, you’ll get real-world strategies that fit the way you work and bring you a clear path to making your business show up in SERPs when it counts.

Why Local SEO Is Your Starting Point

If you’re running a home service business, you’re already dealing with a location-based audience. You’re not trying to rank nationwide, but you need to show up for people within driving distance of your tools and your team. That’s exactly why local SEO isn’t an optional add-on; it’s the starting point.

Local search works differently from general SEO. You’re not competing with national brands; you’re up against Joe across town, who figured out how to get his Google Business Profile tuned up before you did. If someone searches for “patio installer near me” or “emergency plumber in my city,” Google isn’t showing the best business in the country; it’s presenting the most relevant, active, and locally optimized result.

Your physical location matters less than your service area footprint—don’t forget that. Google doesn’t just go by your address. It watches what you list, what your content says, and how often your business shows up in local discussions.

Here’s the bit most contractors miss: the target and fall short on reaching their targets, your Google Maps listing often outranks your actual website. People aren’t clicking ten links deep into your site—they’re hitting the “Call Now” button right from your business profile. That means reviews, categories, photos, and even the wording in your business description influence whether or not you get that job.

You can’t rely on old marketing tactics if the first impression people get is your pin on a map. Treat that pin like your digital storefront window, and people are looking in at what you have to offer.

On-Page SEO for Contractors and Landscapers

You don’t need a massive website to rank well in your local area. What you need is a site that speaks directly to your customers and helps Google understand where you work and what you do. That starts with the words you use in specific places across your pages.

Use Location-Based Keywords Naturally

Think about how your customers talk when they search. They don’t type “exterior enhancement solutions.” They type “landscaper in (pick your city)” or “concrete driveway installation in.” If your site doesn’t reflect that kind of language, you’re giving up visibility to someone who does. It’s not repeating keywords until the page sounds robotic; it’s dropping in real search terms where they belong—page titles, headings, and short paragraphs that explain your service areas.

What to Put on Your Homepage, Service Pages, and Footer

Your homepage should clearly say who you are, what you do, and where you operate. Don’t bury that info under generic statements. If you specialize in garden design, say that. If you handle residential roofing across a region, say that too. Create separate service pages for each offer if possible. Instead of “Services,” go with “Deck Building in (put your city here)” or “Tree Trimming Services in (your town).” These pages give search engines clear signals and give visitors a better user experience.

Google Business Profile Optimization

If you’re skipping your Google Business Profile, you’re skipping phone calls. This listing is often the first thing people see when they search for your service, and if it looks incomplete or outdated, they’ll move on fast. Your website might be beautiful, but if your profile looks half-done, the trust is gone before the click.

Why GBP Deserves More Than Just Your Hours and Address

Most contractors treat Google Business Profile like a digital Yellow Pages listing. They fill in the basics and leave it at that. But there’s a hidden layer most don’t use. You can add a business description that works like a mini elevator pitch. You can list out your services, even if they aren’t shown by default.

You can upload job site photos and use keywords in your updates without sounding like a robot. These details add up. They send signals to Google and to your potential clients that your business is active, relevant, and ready.

Use Categories and Keywords to Lead the Algorithm

Your primary category shapes where you show up. If you’re a painter who also does drywall, and your category says “handyman,” you’re sending mixed signals. Pick the most profitable, specific service you want to rank for and set that as your main category. You can add secondary ones later, but the first choice weighs heavier than you think.

Reviews, Reputation, and SEO

You might do excellent work, but if no one talks about it online, search engines don’t know how to rank you. Reviews aren’t just a nice touch, they’re a major part of how Google decides who to show and who to bury. You don’t need hundreds either, you just need a steady flow from real customers who’ve actually worked with you.

How Reviews Push You Higher in Local Search

Every time someone leaves a review, they’re doing two things for your business. They’re adding content to your profile, and they’re confirming you’re active. Google picks up on both. When a review mentions your service and city by name, even better. A client who writes, “Thanks for the quick roof repair in Omaha” just helped you climb the local rankings without realizing it.

Reviews also play into trust. People skim them fast, but the number, tone, and recent activity all register. A profile that hasn’t had a review in eight months feels abandoned. One that gets fresh feedback regularly feels current, even if you haven’t posted anything yourself.

Link Building for Home Service Pros

If you want your business to show up on search engines, links still matter. Not all links are equal, though. A handful of the right local ones can outperform a thousand from random directories. You’re not going all out to win a national SEO award, you’re trying to own your city’s search results, and that requires link sources Google actually respects.

Why Citations Still Hold Weight

When your business gets listed in places like Yelp, HomeAdvisor, or the local chamber of commerce site, Google uses these listings to verify you’re a real company. If the info is consistent, that helps your visibility. If your old address is floating around on outdated sites, you’re sending mixed signals.

Local Links That Matter

Suppliers and subcontractors are often overlooked. If you buy materials from a local dealer, ask them to link you under their “preferred contractors” section. If you’ve done work for a commercial client who maintains a vendor’s page, there’s another shot. The key isn’t quantity, it’s context. One link from a respected local website can push you up more than dozens of low-grade backlinks from sites that have nothing to do with your trade or your town.

Tracking and Maintenance

Once your SEO is in motion, don’t assume it’ll take care of itself. Google shifts constantly, competitors keep improving, and search behavior changes with the season. You don’t need a full-time marketer watching your rankings, but you do need to know if your efforts are working or just sitting there.

Wrapping Up – How to Tell if You’re Gaining Ground

Skip vanity metrics like traffic spikes or impressions. What really matters is how many people are finding your business and taking action. If your phone’s ringing more often from people who found you online, that’s a signal. If your Google Business Profile starts showing up more frequently in the map pack, that’s another.

You can track this with Google Search Console, GBP Insights, or simple call-tracking tools that tell you where each lead came from. You can also look at which pages are getting the most visits. If your service pages are climbing, it means your on-page keywords are working. If your homepage is doing all the heavy lifting, you may need to spread out the content more.

The contractors who win aren’t always the best in the trade. They’re just the ones who figured out how to show up when it matters. SEO gives you that edge without making you jump through hoops or speak like a marketer. The goal isn’t to impress the search algorithms, it’s to guide them toward recommending your business.

Omaha SEO Company | Providing the BEST SEO Services in Omaha

We are a premier internet digital marketing company providing:

  • AI-Powered SEO & Keyword Optimization
  • Custom Website Design & Development
  • Data-Driven Social Media Marketing
  • Targeted Google Ads & PPC Campaigns
  • Local SEO & Geotargeting Strategies
  • Email Marketing
  • Marketing Campaigns
  • Digital Marketing Strategy
  • And More

Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media masterminds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.

Our SEO agency is here to ensure your website is ranking high. Our goal is the top position. Exactly where the best, most qualified traffic is. Give us a call for your FREE Consultation.

Posted by Omaha SEO Company | Posted in Google SEO, Organic SEO, SEO |
21
Nov 2024

Small Business SEO: How to Compete with Big Brands During Holiday Sales

Small Business SEO: How to Compete with Big Brands During Holiday Sales

Holiday sales are the Golden Ticket for small businesses and big brands during this time of year. Traditionally, people shop for holiday gifts for themselves and others, which has led to a rise in sales for e-commerce companies. Those sales could include yours. However, holiday sales won’t spike by themselves. Big brands prepare for the holiday season long before its peak. The good news is that smaller companies can apply the same industry tricks to achieve better holiday sales results. Here’s how small business SEO helps you to compete with big brands during holiday sales

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Posted by Omaha SEO Company | Posted in Digital Marketing, SEO |
1
Nov 2024

The Role of AI in SEO: How Tools Like ChatGPT Are Changing Digital Marketing

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In today’s rapidly evolving digital landscape, artificial intelligence (AI) is transforming the way we approach search engine optimization (SEO) and digital marketing as a whole. Tools like ChatGPT are revolutionizing how marketers conduct research, create content, and engage with customers, providing unprecedented efficiency and insights. While digital marketing has long relied on various tools—like Wordfence for cybersecurity and Yoast for SEO—AI stands out as a game changer, enhancing our capabilities rather than replacing the human touch. In this guide, we explore the vital role of AI in SEO, highlighting its potential to streamline processes, enrich content creation, and ultimately improve marketing outcomes when utilized effectively.

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Posted by Omaha SEO Company | Posted in Digital Marketing, SEO |
23
Sep 2024

The Difference Between On-Page SEO vs Off-Page SEO

On-Page SEO vs Off-Page SEO

When people refer to SEO, it can get confusing with the jargon on-page SEO and off-page SEO being thrown around. What’s the difference? How do these two work together to help your website climb the rankings on Google? Understanding on-page SEO and off-page SEO is key to growing your website’s visibility and boosting traffic. Let’s break it down in a way that’s easy to follow, so you can start optimizing both areas and get ahead of the competition.

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Posted by Omaha SEO Company | Posted in Google SEO, SEO |
2
Aug 2024

The Importance of Mobile-First Indexing and How to Prepare

"The

There’s a good chance you’re aware Google has thrown its heavyweight hat into the mobile-first indexing ring. But what does that mean for your website, and should you have concerns? Let’s jump into some best practices to ensure your website is set up to conquer a mobile world.

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Posted by Omaha SEO Company | Posted in Digital Marketing, Google SEO, SEO |
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Omaha SEO Company Reviews

Omaha SEO Company
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Based on 41 reviews
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Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!
We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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