How to Reach Holiday Shopping Consumers Online
It’s hard to believe that we’re talking about holiday shopping when just yesterday, we were donning swimsuits and having fun in the sun poolside (at least that’s what it feels like, anyway). Time sure does move fast, but this post isn’t about time; rather, it’s about how you can reach holiday shopping consumers online.
Whether you own and operate a mom-and-pop shop but sell products via a website or you have an online-exclusive, eCommerce store, there’s no doubt that you want to make the most of the holiday season. After all, it’s one of the most important times of the year (perhaps the most important time of the year, depending on what industry you’re in) for retail sales. In fact, according to the National Retail Federation, the holiday shopping season presents the potential for massive amounts of revenue for in-store and online retailers.
