People-First Content for SEO

Search engine optimization (SEO) is a useful way to attract as much attention to your business as possible online. The best way to attract attention to your website is by achieving the highest ranking possible in the search engine result pages (SERPs). In order to do that, you need to employ quality search engine optimization tactics. That said, there’s a right and a wrong way to incorporate SEO into your…

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How to Find the Latest Trends on TikTok

Social media has changed tremendously over the past couple of years with the rise of TikTok. If you are an influencer or in charge of a brand, then finding the latest trends on TikTok can be a great way to promote yourself or your brand. TikTok exists alongside internet and social media giants like YouTube, Instagram, Facebook, and Twitter which have been around longer. Now, as TikTok has become the…

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Google Versus TikTok for Search

Move over Google, there’s a new search tool in town! What is it? Why, TikTok, of course! That’s right, while it may seem hard to believe, according to Cloudflare’s Year in Review for internet traffic, the China-based video-sharing platform’s traffic actually surpassed Google in 2021, officially dethroning the once mighty tech giant in the search engine realm. It really is unprecedented, because just a year before, Google ranked #1, a…

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Are People Reading Blogs Anymore?

The short answer is yes, and people will certainly be reading blogs for years to come. Although, how people read blogs is changing a lot. What follows is a more detailed discussion regarding how people are starting to read blogs, and what bloggers can do to keep their readers engaged.

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Is Storytelling Effective for Marketing?

Marketing is not just about sales copy, product descriptions, and calls to action that make a consumer click on something. A successful marketing campaign doesn’t just sell the product. Instead, a successful marketing campaign will give the customer something strong to associate the product with. Emotion sells, and being able to trigger the right emotion in a customer’s mind with effective storytelling is a powerful thing for any brand or…

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What’s the Difference Between EAT and YMYL Content?

It’s often said in the content writing business that content is king, but there is more to good copywriting than just this simple sentence. There are different types of content and different types of SEO tactics. The difference between EAT and YMYL content is one of the most important things that any webmaster or content writer can understand right now. Google (and other popular search engines) have different ways to…

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