How SEO, PPC and Facebook Work Together To Increase Conversions

When it comes to internet marketing, and especially getting conversions, you have to use a variety of techniques that work together to get you the edge that you need. Three of those techniques that often are used together include search engine optimization, or SEO,  pay-per-click (PPC), and Facebook advertising. Let’s look at each of these individually.

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Is Negative SEO Real & What Is It?

There’s been a lot of buzz about negative SEO recently. Many people wonder if it’s real or a myth, and if it’s real, they wonder if it’s something that they should be worried about. While the use of black hat SEO tactics to promote one’s own site has definitely decreased, people are attacking other websites with negative SEO. In short: negative search engine optimization does exist and it can do…

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How Much Should You Spend On SEO?

If you are starting an online business, you may be wondering how much should you spend on SEO. With so many brands and publishers creating content, and websites competing for attention, it’s imperative to make sure your business appears close to the top of relevant searches. Nearly every business knows it’s not if they are going to spend on SEO, it’s how much?

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Tips For Voice Search SEO

Voice search SEO have come into the world, and one thing is for sure, SEO will never be the same again. In 2017, there were 33 million voice search devices in circulation, with 40% of adults using them every day. In fact, Google’s voice search tool received 35 times more search queries in 2016 compared to when it launched in 2008. ComScore has predicted that by 2020, 50% of all searches will be via voice; and 30%…

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Why Your Local Small Business Needs SEO

  Is your local small business SEO strategy up to par with the latest and best practices? Many small businesses do not bother about SEO. They think it is only for those big companies and their tiny business will gain nothing more because of this technology. But, in contrary it is the local small business that need SEO more than the big ones because nothing else works as well as SEO. Plain…

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Tips To Increase E-Commerce Conversions

Do you work with an e-commerce website? Hopefully you’ve already tried some conversion rate optimization ideas to help increase your e-commerce conversions, like A/B testing your call-to-action buttons or adding security seals in your checkout. Conversion rate for e-commerce stores is often very low. They typically range from 1 to 5%.  Though it’s positive for a business to be converting even 1% of visitors, it’s best to always aim for higher…

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