Beyond Omnichannel Marketing: Consumer Experience

  The prefix omni- means of all places or in all things. Omnichannel describes the sort of sales that combines various methods of shopping that are now available to consumers, online, over the phone, and in a physical store. Omnichannel marketing is a client-centric approach to sales leads and customer engagement. With this approach, retailers give the customer and prospective customers access to their goods and customer support services on…

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How to Do a Year-End Marketing Review

A year-end marketing review, or an end-of-year (EOY), is more than just reporting on whether or not your business goals and your key performance indicators were met. In fact, it is the culmination of the team’s work. An end of the year marketing review should be a summary of both the success and failures of the marketing strategy. In addition to the learning or actionable insights that came with them…

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KPIs and Metrics: How to Measure Digital Marketing Success

If you were asked to provide a digital marketing progress report, how do you think you would do? Would you even know what to do? Sure, there’s a chance that you could be doing a stellar job. However, in order to illustrate that success, you need to be able to showcase the numbers in order; otherwise, you won’t be able to make a convincing impression. Let the KPIs and metrics…

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Trademarks and SEO

Trademarks and search engine optimization (SEO) have been hot topics since search became monetized many moons ago. Websites are now essential for any business, and search engines are what attract potential customers to you. Using relevant information and certain keywords is what brings this traffic in. Both trademarks and search engine optimization are broad and complex topics, so let’s first let’s define them. Once we briefly define them, we’ll discuss…

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Holiday Season Marketing Strategies

No matter what kind of business you’re running, the holiday season is the optimal time for skillful and efficient marketing strategies. From Halloween to New Year’s Day, the holiday season is full of opportunities to sell, sell, sell. Let’s dive into some holiday marketing strategies that can propel your products and services this season.

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Is Connected TV Advertising Right for Your Business?

Connected TV is now at the heart and center of what is defined as TV advertising. It has seen quite a surge in popularity over the years. And for good reason. More than 164 million U.S. users are accessing content through connected TV, with it expecting to rise to a whopping 204 million by 2022. The allure of getting your ads on the big screen without a huge price tag…

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