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KPIs and Metrics: How to Measure Digital Marketing Success

If you were asked to provide a digital marketing progress report, how do you think you would do? Would you even know what to do? Sure, there’s a chance that you could be doing a stellar job. However, in order to illustrate that success, you need to be able to showcase the numbers in order; otherwise, you won’t be able to make a convincing impression. Let the KPIs and metrics…

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Trademarks and SEO

Trademarks and search engine optimization (SEO) have been hot topics since search became monetized many moons ago. Websites are now essential for any business, and search engines are what attract potential customers to you. Using relevant information and certain keywords is what brings this traffic in. Both trademarks and search engine optimization are broad and complex topics, so let’s first let’s define them. Once we briefly define them, we’ll discuss…

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Holiday Season Marketing Strategies

No matter what kind of business you’re running, the holiday season is the optimal time for skillful and efficient marketing strategies. From Halloween to New Year’s Day, the holiday season is full of opportunities to sell, sell, sell. Let’s dive into some holiday marketing strategies that can propel your products and services this season.

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Is Connected TV Advertising Right for Your Business?

Connected TV is now at the heart and center of what is defined as TV advertising. It has seen quite a surge in popularity over the years. And for good reason. More than 164 million U.S. users are accessing content through connected TV, with it expecting to rise to a whopping 204 million by 2022. The allure of getting your ads on the big screen without a huge price tag…

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Vacation Planning Search Tools

Taking a vacation is what most people look forward to when they want to relieve tension and stress from their everyday lives. It is also what most people think of when they want to breathe fresh air. A vacation can be taken by yourself, with your friends, or with your loved ones. It can be your source of quality time together or your source of joy and happiness. That is…

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Types of Bad Backlinks To Avoid

  Bad backlinks are links typically from an untrusted website. Google has been cracking down on these types of links. People are paying for links to have more clicks because it results in a higher ranking and higher authority which can pose a problem to the users due to the risks and dangers that come with it.

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