What’s the Difference Between EAT and YMYL Content?

It’s often said in the content writing business that content is king, but there is more to good copywriting than just this simple sentence. There are different types of content and different types of SEO tactics. The difference between EAT and YMYL content is one of the most important things that any webmaster or content writer can understand right now. Google (and other popular search engines) have different ways to…

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Top Ways to Make Your Content SEO Friendly

In the digital age of marketing, making your content SEO-friendly is important for both search engines as well as users. Strategic and effective search engine optimization (SEO) takes time and effort but is highly beneficial for businesses in the long run. Having an SEO strategy is important for gaining more organic traffic to your website. Making your content SEO-friendly will increase your chances of ranking higher on Google, as well…

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What Should I Be Looking at in Google Analytics?

You have a set up google business account. Now it is time to start understanding how effective your business is on the search engine. Google Analytics provides marketers and entrepreneurs with reports that help determine the success rate of marketing efforts in the online space. Analytics will also be able to tell you areas that you need to focus on. Google is the world’s most popular search engine, and it…

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SEO and Consumer Trends

Search Engine Optimization (SEO) is an important task in the marketing strategy for all brands. Not only does SEO increase traffic to a website or business page, but it also does this organically. Boosting organic traffic makes SEO a great and cost-effective way for marketers to reach a wider audience. While SEO is a useful tool for marketers, they should also keep their SEO up to date with consumer trends…

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What Is Short-Form Video Marketing?

Videos and advertisements are becoming shorter and shorter as marketers are trying to fit their content into a quicker time frame. The goal of this content strategy is to help consumers receive the message by watching videos without boring them. Social media platforms such as TikTok, Instagram Reels, and YouTube Shorts all promote the use of short-form video content. Brands have taken notice of the interest in short-form video platforms…

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Cyber Security in Digital Marketing

The digital marketing industry is growing at an astounding rate. Today, most businesses are choosing to focus their marketing strategies on the online world to create awareness and grow their brands. The data that is obtained and stored online for accessibility to marketers has exceptional value. In fact, data is key for any business to reach wider target markets and to explore untapped markets. This data has become vitally important…

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