An online presence and digital marketing strategy are more important than ever for businesses as the world continues to battle the coronavirus. While individuals, organizations, and companies take measures to prevent the spread of Covid-19, a highly contagious disease, businesses are exploring new ways to continue operating.
If you own a business, the only way to make sure that potential clients know that you exist is to make sure that your webpage is showing up on the first page of Google. There are very few people who will go onto the second page of search engine results when they are looking for a service or product. It can be difficult to get your business onto the first…
The simplest way to describe the most fundamental business model is like so: you identify a niche, create a product or service to cater to that niche, then you communicate that idea to the target market. This is also called the “go-to-market strategy,” and by identifying a specific gap in the market for a particular kind of person, you are essentially able to create something that you know people are…
Content and digital marketing are two terms that you’ll often hear mentioned in the same sentences together, often side-by-side, but it’s important for any content marketer to realize that they are not the same thing. Digital marketing speaks to content marketing, and content marketing speaks to digital marketing: Combined they are a powerful force to promote a business, brand or idea – but separately, they don’t work as well, and…
Optimized content, navigation, mobile-friendliness; there are so many factors that affect SEO. While you may be attending to these and other important aspects of SEO, there might be something you’re missing: PageSpeed. PageSpeed – the amount of time it takes a webpage to load – is extremely important to your SEO ranking. In fact, it’s so important that it’s one of the top factors Google takes into consideration when determining…
Most people shoot a quick look over at the address bar of their web browser as they visit a page. Even if they already know that the address bar will say Facebook.com or Google.com, they still look, and if you look closely enough, you’ll notice that not all web addresses start the same anymore. These days, some site addresses start with the prefix https:// instead of the former http:// that…
