Are People Reading Blogs Anymore?

The short answer is yes, and people will certainly be reading blogs for years to come. Although, how people read blogs is changing a lot. What follows is a more detailed discussion regarding how people are starting to read blogs, and what bloggers can do to keep their readers engaged.

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Is Storytelling Effective for Marketing?

Marketing is not just about sales copy, product descriptions, and calls to action that make a consumer click on something. A successful marketing campaign doesn’t just sell the product. Instead, a successful marketing campaign will give the customer something strong to associate the product with. Emotion sells, and being able to trigger the right emotion in a customer’s mind with effective storytelling is a powerful thing for any brand or…

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What’s the Difference Between EAT and YMYL Content?

It’s often said in the content writing business that content is king, but there is more to good copywriting than just this simple sentence. There are different types of content and different types of SEO tactics. The difference between EAT and YMYL content is one of the most important things that any webmaster or content writer can understand right now. Google (and other popular search engines) have different ways to…

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Top Ways to Make Your Content SEO Friendly

In the digital age of marketing, making your content SEO-friendly is important for both search engines as well as users. Strategic and effective search engine optimization (SEO) takes time and effort but is highly beneficial for businesses in the long run. Having an SEO strategy is important for gaining more organic traffic to your website. Making your content SEO-friendly will increase your chances of ranking higher on Google, as well…

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What Should I Be Looking at in Google Analytics?

You have a set up google business account. Now it is time to start understanding how effective your business is on the search engine. Google Analytics provides marketers and entrepreneurs with reports that help determine the success rate of marketing efforts in the online space. Analytics will also be able to tell you areas that you need to focus on. Google is the world’s most popular search engine, and it…

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SEO and Consumer Trends

Search Engine Optimization (SEO) is an important task in the marketing strategy for all brands. Not only does SEO increase traffic to a website or business page, but it also does this organically. Boosting organic traffic makes SEO a great and cost-effective way for marketers to reach a wider audience. While SEO is a useful tool for marketers, they should also keep their SEO up to date with consumer trends…

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