Holiday sales are the Golden Ticket for small businesses and big brands during this time of year. Traditionally, people shop for holiday gifts for themselves and others, which has led to a rise in sales for e-commerce companies. Those sales could include yours. However, holiday sales won’t spike by themselves. Big brands prepare for the holiday season long before its peak. The good news is that smaller companies can apply…
In today’s rapidly evolving digital landscape, artificial intelligence (AI) is transforming the way we approach search engine optimization (SEO) and digital marketing as a whole. Tools like ChatGPT are revolutionizing how marketers conduct research, create content, and engage with customers, providing unprecedented efficiency and insights. While digital marketing has long relied on various tools—like Wordfence for cybersecurity and Yoast for SEO—AI stands out as a game changer, enhancing our capabilities…
When people refer to SEO, it can get confusing with the jargon on-page SEO and off-page SEO being thrown around. What’s the difference? How do these two work together to help your website climb the rankings on Google? Understanding on-page SEO and off-page SEO is key to growing your website’s visibility and boosting traffic. Let’s break it down in a way that’s easy to follow, so you can start optimizing…
One of the most effective ways of luring more local customers to your business is to rank in Google Maps. Being at the top of Google Maps can be the difference between getting the business or getting overlooked. But how do you accomplish rising to the top spot in rankings? Don’t stress about it; we have a solid plan to improve your ranking on Google Maps and make your business…
There’s a good chance you’re aware Google has thrown its heavyweight hat into the mobile-first indexing ring. But what does that mean for your website, and should you have concerns? Let’s jump into some best practices to ensure your website is set up to conquer a mobile world.
