What Is the Future of AI in Marketing?

The year 2022 has, in many ways, been the year of artificial intelligence (AI). The number of articles about artificial intelligence has doubled in the last 10 years, and we’re now living in a world where AI is more than a theoretical future. AI technology even has real-life applications today. But where does AI fit in marketing today, and what does the future look like?

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4 Short-Term Marketing Goals Examples

While most business owners don’t have a crystal ball, fortunately, you don’t need one to achieve your goals for growth and success. In fact, there are several things that you can do to achieve your long-term goals. One of the most important things that you can do to help achieve your long-term goals is to develop and implement short-term marketing goals.

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How to Reach Holiday Shopping Consumers Online

It’s hard to believe that we’re talking about holiday shopping when just yesterday, we were donning swimsuits and having fun in the sun poolside (at least that’s what it feels like, anyway). Time sure does move fast, but this post isn’t about time; rather, it’s about how you can reach holiday shopping consumers online. Whether you own and operate a mom-and-pop shop but sell products via a website or you…

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Scam Warning: Facebook Intellectual Property Email is Fake

A new phishing scam email has been making the rounds and claims to warn the user about important intellectual property infringement that has happened on their Facebook (sometimes Instagram) profile. While most people click the email when they see it, as copyright infringement is a serious offense, there’s good reason to steer your cursor in the other direction to report the message immediately. If you have seen any copies of…

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What is Algorithmic Search in Marketing?

Algorithms have taken the world by storm. No seriously; it seems as if they are literally taking over everything, and unsurprisingly, this includes marketing. Algorithms are taking on many of the pressing tasks throughout the marketing industry, and they’re doing so at scale. Such algorithms are helping to direct key strategic decisions for the future. With that said, however, a lot of people aren’t really sure what algorithms are, what…

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People-First Content for SEO

Search engine optimization (SEO) is a useful way to attract as much attention to your business as possible online. The best way to attract attention to your website is by achieving the highest ranking possible in the search engine result pages (SERPs). In order to do that, you need to employ quality search engine optimization tactics. That said, there’s a right and a wrong way to incorporate SEO into your…

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