When trying to build a presence on the web, most companies understand that content is key. However, while the term search engine optimization (SEO) is often thrown around, what many companies fail to consider is consumer intent. Understanding consumer search intent is one of the secret ingredients that can take your content from being just okay to being outstanding.
With so many shoppers now completing the bulk of their purchases online, a positive online customer experience is even more important. According to recent market research studies, as much as 20 percent of annual revenues are lost solely due to poor online customer experiences. There are many reasons that consumers can be turned off by online shopping. Common problems range from poor site layout and slow load times to inaccurate listings and website glitches. At the end of the day, it all boils down to not having the right digital tools to serve and interact with customers correctly.
In this day and age, most consumers are hooked and retained through savvy internet content. The average consumer spends several hours a day on their phones, tablets, or laptops looking at various forms of media. To reach these customers, many business leaders have to decide if it makes sense to outsource your digital marketing.
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Account-based marketing, also called ABM, is an approach that combines marketing with sales in order to bring about the best possible result. This works by using targeted accounts, which may or may not be previous/existing customers, and gathering as much information about the most important potential customers possible in order to make a sale and encourage a buying behavior.
Digital branding is a term that is thrown around a lot, but you might be wondering what exactly is digital branding? The term is a bit curious as we do not often hear the terms radio branding or television branding. Digital marketing is now a specialist area. This has come about over the past ten years or so and the origins come from direct marketing strategies.
