No matter what kind of business you’re running, the holiday season is the optimal time for skillful and efficient marketing strategies. From Halloween to New Year’s Day, the holiday season is full of opportunities to sell, sell, sell. Let’s dive into some holiday marketing strategies that can propel your products and services this season.
Connected TV is now at the heart and center of what is defined as TV advertising. It has seen quite a surge in popularity over the years. And for good reason. More than 164 million U.S. users are accessing content through connected TV, with it expecting to rise to a whopping 204 million by 2022. The allure of getting your ads on the big screen without a huge price tag is only one of many reasons for its expanding demand.
As a result of the pandemic forcing many people to stay at home, it’s no surprise that phone usage increased dramatically. As the months passed, user levels of Instagram, Twitter, Facebook, Tiktok, and other social media sites skyrocketed. These social sites provided people a way to safely interact with others during the pandemic. The Covid-19 pandemic forced many companies to make changes to their marketing plans. Since fewer people were going out, companies were having a hard time getting foot traffic to their brick-and-mortar stores. As a result, companies were forced to move to where the people went, the internet.
When trying to build a presence on the web, most companies understand that content is key. However, while the term search engine optimization (SEO) is often thrown around, what many companies fail to consider is consumer intent. Understanding consumer search intent is one of the secret ingredients that can take your content from being just okay to being outstanding.
With so many shoppers now completing the bulk of their purchases online, a positive online customer experience is even more important. According to recent market research studies, as much as 20 percent of annual revenues are lost solely due to poor online customer experiences. There are many reasons that consumers can be turned off by online shopping. Common problems range from poor site layout and slow load times to inaccurate listings and website glitches. At the end of the day, it all boils down to not having the right digital tools to serve and interact with customers correctly.
