The year 2022 has, in many ways, been the year of artificial intelligence (AI). The number of articles about artificial intelligence has doubled in the last 10 years, and we’re now living in a world where AI is more than a theoretical future. AI technology even has real-life applications today. But where does AI fit in marketing today, and what does the future look like?
While most business owners don’t have a crystal ball, fortunately, you don’t need one to achieve your goals for growth and success. In fact, there are several things that you can do to achieve your long-term goals. One of the most important things that you can do to help achieve your long-term goals is to develop and implement short-term marketing goals.
It’s hard to believe that we’re talking about holiday shopping when just yesterday, we were donning swimsuits and having fun in the sun poolside (at least that’s what it feels like, anyway). Time sure does move fast, but this post isn’t about time; rather, it’s about how you can reach holiday shopping consumers online.
Whether you own and operate a mom-and-pop shop but sell products via a website or you have an online-exclusive, eCommerce store, there’s no doubt that you want to make the most of the holiday season. After all, it’s one of the most important times of the year (perhaps the most important time of the year, depending on what industry you’re in) for retail sales. In fact, according to the National Retail Federation, the holiday shopping season presents the potential for massive amounts of revenue for in-store and online retailers.
Marketing is not just about sales copy, product descriptions, and calls to action that make a consumer click on something. A successful marketing campaign doesn’t just sell the product. Instead, a successful marketing campaign will give the customer something strong to associate the product with. Emotion sells, and being able to trigger the right emotion in a customer’s mind with effective storytelling is a powerful thing for any brand or business that wants to be heard.
Videos and advertisements are becoming shorter and shorter as marketers are trying to fit their content into a quicker time frame. The goal of this content strategy is to help consumers receive the message by watching videos without boring them. Social media platforms such as TikTok, Instagram Reels, and YouTube Shorts all promote the use of short-form video content. Brands have taken notice of the interest in short-form video platforms and are adapting short-form video marketing into their overall digital marketing strategy.
