Best Ways to Identify a Target Market
The simplest way to describe the most fundamental business model is like so: you identify a niche, create a product or service to cater to that niche, then you communicate that idea to the target market. This is also called the “go-to-market strategy,” and by identifying a specific gap in the market for a particular kind of person, you are essentially able to create something that you know people are already interested in buying.
Now the only question is how you identify a target market, to begin with. In this post, we’re going to explore the answer to that question so that you can build a foolproof business.