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Category: Marketing

14
Feb 2022

What Is Short-Form Video Marketing?

short form video

Videos and advertisements are becoming shorter and shorter as marketers are trying to fit their content into a quicker time frame. The goal of this content strategy is to help consumers receive the message by watching videos without boring them. Social media platforms such as TikTok, Instagram Reels, and YouTube Shorts all promote the use of short-form video content. Brands have taken notice of the interest in short-form video platforms and are adapting short-form video marketing into their overall digital marketing strategy.

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Posted by | Posted in Digital Marketing, Marketing, Social Media |
29
Jan 2022

Cyber Security in Digital Marketing

Cyber Security

The digital marketing industry is growing at an astounding rate. Today, most businesses are choosing to focus their marketing strategies on the online world to create awareness and grow their brands. The data that is obtained and stored online for accessibility to marketers has exceptional value. In fact, data is key for any business to reach wider target markets and to explore untapped markets. This data has become vitally important in the digital market industry as it is a fundamental element that can contribute to the success of marketing strategies. To protect this sensitive information, digital marketing companies must heighten their cyber security presence to strike down cyber threats.

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Posted by | Posted in Digital Marketing, Marketing, Website Domains |
6
Dec 2021

How to Create a Content Calendar

Content Calendar

Marketing people, editors, and writers regularly have several projects and tasks to complete. Meanwhile, there is new stuff coming in all the time. Most content marketing and social media management jobs have deadlines. It can be overwhelming even for the most tried and tested professionals. However, a content calendar can be part of the solution. Content calendars are effective at streamlining strategies by highlighting project milestones as well as tracking deadlines.

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Posted by | Posted in Digital Marketing, Marketing, Social Media |
20
Oct 2021

How to Do a Year-End Marketing Review

year-end marketing review

A year-end marketing review, or an end-of-year (EOY), is more than just reporting on whether or not your business goals and your key performance indicators were met. In fact, it is the culmination of the team’s work. An end of the year marketing review should be a summary of both the success and failures of the marketing strategy. In addition to the learning or actionable insights that came with them that will be applied in the new financial year. Preparation is the key to compiling a good year-end review.

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Posted by | Posted in Digital Marketing, Marketing |
17
Sep 2021

KPIs and Metrics: How to Measure Digital Marketing Success

KPIs and Metrics

If you were asked to provide a digital marketing progress report, how do you think you would do? Would you even know what to do? Sure, there’s a chance that you could be doing a stellar job. However, in order to illustrate that success, you need to be able to showcase the numbers in order; otherwise, you won’t be able to make a convincing impression. Let the KPIs and metrics do the talking. In this article, we will teach you how to measure the success of digital marketing efforts.

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Posted by | Posted in Digital Marketing, Marketing |
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