6 Tips to Shape Up Your Email Marketing
Summer is finally here and, like those working on their summer fitness, it’s time for marketers to re-examine email regimens and tighten up routines.
Traditionally filled with long trips and time off, summer brings unique challenges for marketers to break through the “off” season and reach their intended targets. With many consumers hitting the road or relaxing on the beach, marketers must fight for mobile attention and break through overflowing inboxes.
4 Ways to Encourage User-Generated Content
As brands continue to put an emphasis on content marketing, it is important to keep in mind that there is one type of content that is more valuable than the rest – user-generated content (UGC).
UGC comes in a variety of formats, from product reviews to social media posts. The reason this type of content is so valuable is because it is cost effective and consumers generally find it to be more trustworthy than branded content. The challenge, however, is obtaining UGC, which can sometimes be difficult to do. By giving consumers a little encouragement (and reminders), however, brands will soon find themselves sorting through a UGC goldmine. For some ideas, check out the four tactics featured below:
Step-By-Step Lead Nurturing
Today’s consumers are a well-educated bunch. They know where to look for reviews that they’ll trust, find the latest promo codes, get free shipping, ignore promotional messaging with ease and more – all in the name of getting the best product or service for the best price from the best brand. This all done, of course, on their own terms – whether that’s asking questions on social media, switching from device to device, saving items in a shopping cart or signing up for free trials. Continue reading→
Looking for More Organic Traffic in 2015?
For a long time people focused on optimizing only their website and doing so to rank in Google. There is absolutely nothing wrong with this, but if you haven’t learned by now, diversification is key if you are going to rely on organic traffic to promote your business. Generally when people talk about diversifying their online marketing, they are referring to using a combination of PPC, Social, Content Marketing, and SEO.
Today we are going to look at how you can diversify your organic traffic sources so you can rest easy, even after one of the many Google updates that are bound to come in 2015.