What Should a Marketing Vision Board Include?

Vision boards have emerged as powerful personal growth tools over the last few years. However, not many people are aware that vision boards aren’t just a great way for individuals to explore their goals for the future. That’s right — a marketing vision board or brand/business vision board can also help companies create coherent brand identities that appeal to their target audiences.

By providing a visual representation of business goals, marketing vision boards help brands stay focused on their messaging, aesthetics, and overall identity.

What Should a Marketing Vision Board Include?

How do you create a marketing vision board, and what should your marketing vision board include? The answer lies in identifying the core elements of your brand identity and translating them into a compelling, easy-to-understand visual layout.

What Is a Vision Board?

The definition of a vision board is clear — it’s a collection of images, words, and colors that collectively represent a goal or vision. With vision boards, all these elements are arranged in a way that simultaneously best represents the goals in question and creates a visually striking whole.

What are vision boards for? That question is a little trickier to answer. Individuals may create vision boards to set broad goals for the future, or to motivate them to work toward a very specific result. Businesses, on the other hand, use vision boards as strategic tools for long-term brand growth and marketing success.

Some link the concept to the law of attraction. This theory holds that it’s possible to attract the things you envision by surrounding yourself with them. That’s not always true, though. Other people who use vision boards simply look at pretty pictures and inspiring quotes and phrases to remind them of their end goals. Either way, goal setting through a vision board helps keep aspirations at the forefront of your daily decisions.

How Can Brands Harness the Power of Vision Boards?

Marketing vision boards are everything personal vision boards aren’t. They’re not hopes and dreams but, instead, they’re concrete plans that the drivers behind the brand can immediately start bringing to fruition.

You don’t seek to manifest anything when you create a brand vision board — rather, you create a concrete visual representation of the goals and branding you are working hard to attain. A business owner can use a vision board as a physical vision board or digital tool to establish a clear and actionable marketing strategy.

Are you stuck or lost? Do you have trouble understanding what all that means? Let’s get you started with some concrete examples and a vision board template so you can create a vision board for your business.

The Essential Elements of a Marketing Vision Board

Keeping in mind that a vision board is a collection of images, words, and colors that embody the goals you want to achieve (in this case, business goals), let’s dive straight into the elements that make for an effective marketing vision board that propels your brand forward and helps you achieve your goals.

The things that should go on your marketing vision board are all things that positively impact the success and growth of your brand:

Mission Statement

Include a short summary that immediately lets people know what your company does, what purpose it serves, and what kinds of problems it solves.

Vision Statement

Vision statements include simple lines that coherently outline what the business seeks to achieve in the long term.

Company Values

Company values can range from straightforward and concrete values like “serve the best coffee” or “excellence in customer service” to more philosophical ones like “innovation” or “creativity.”

Motto or Tagline

A company motto or tagline that perfectly represents your values.

Colors

Color psychology plays a key role in marketing. If you’re a startup, you may need to decide on the colors and fonts you’ll be using. On the other hand, established companies may create color schemes for specific products or campaigns.

Logo

A company logo is another essential component of a great physical or digital vision board for businesses. The logo you include on your vision board should incorporate your company’s colors and values and convey your company’s central mission.

Images

Find images that convey how you want your customers or clients to feel about your brand.

A marketing vision board has the potential to embody, in a single place, everything you want to become as a brand. In the case of marketing vision boards created for a single campaign, they can show how far you’ve come in creating a vision that will connect with customers — and sell.

Measuring the Impact of Your Marketing Vision Board

Creating a marketing vision board is just the beginning—it’s essential to track how well it aligns with your brand’s growth and marketing strategy. A vision board should not be a static tool but an evolving resource that helps you refine your approach over time.

Here are some ways to measure its effectiveness:

• Brand Consistency Check: Compare your marketing materials, social media presence, and website against your vision board to ensure they reflect your brand’s intended image.
• Customer Engagement Metrics: Monitor social media interactions, website traffic, and customer feedback to see if your branding resonates with your audience.
• Business Goals Alignment: Review your sales numbers, conversion rates, and brand awareness growth to determine if your vision board is helping you stay focused on your objectives.
• Team Alignment: Regularly revisit your vision board with your team to ensure everyone remains on the same page and feels inspiring and motivating about the direction of the brand.

How Do You Create a Marketing Vision Board?

Vision boards emerge from brainstorming sessions where every participant is allowed to let their creativity flow – all input should be valued and discussed. There are good ideas and bad ideas, but the beauty of the vision board is such that you’ll only see which category an individual idea falls into until it’s part of a wider whole.

Marketing vision boards take time to create, so it’s a process that should unfold over multiple collaborative sessions. Between each session, relevant team members can go about their lives and brainstorm more. After all, they say the best ideas emerge organically!

To help structure your vision board creation process, consider using a poster board or a digital tool to organize different sections, ensuring every aspect of your marketing vision is covered. A structured approach such as a table of contents or labeled categories, ensures every aspect of your marketing vision is covered, and keeping teams stay focused on their brand’s long-term success.

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