What Is the Future of AI in Marketing?
In recent years, there have been many developments and new products introduced in the realm of artificial intelligence (AI). The number of articles about artificial intelligence has doubled in the last 10 years, and we’re now living in a world where AI is more than a theoretical future. AI technology even has real-life applications today. But where does AI fit in marketing today, and what does the future look like?
What Is the Future of AI in Marketing?
AI-generated art, scientific models like Google Minerva, AI in video games, and AI-assisted programming are just the start. It’s no wonder marketers everywhere are slowly waking up to the potential artificial intelligence holds and asking themselves how they can get in on the action.
Industry leaders like Spotify and Amazon have already adopted the use of artificial intelligence in marketing projects that have clear limitations as well as enormous potential. These projects rely on intense cooperation between humans and machines.
Imagine a world where marketing without AI is unthinkable, and start with these exciting applications we’ve all dreamed about.
1. AI Can Deliver Improved Personalized Product Recommendations
The ability to predict, with great accuracy, which products customers will love and which they’ll hate is the power to make you rich. Top ecommerce brands already harness the power of AI and predictive analytics to gather customer data and improve their product recommendations.
The results are far more effective than statistics-based algorithms ever could be on their own. AI-powered software shows customers products they love to enhance the customer journey.
2. AI Can Fuel Convincingly Human Chatbots
Excellent customer service and support are the foundation of successful marketing. However, customer service teams that truly understand customer needs can’t be available around the clock. Basic chatbots have become popular for this reason – and also because they are more cost-effective.
As useful as chatbots are, consumers know they’re not talking to real humans. AI-based chatbots can take customer experience to a new level by interacting with customers just like people would. Giving customers genuinely helpful advice or support every time can lead to an overall better customer experience with your company or brand.
3. AI Can Help Consumers Try Before They Buy
Retailers in the fashion industry know that consumers don’t always want to try clothes on in physical stores. Online shopping makes trying clothes on even harder, and missteps result in costly returns for businesses.
Artificial intelligence can automatically show consumers what clothes would look like if they were wearing them — without the need to try them on. This application is already available in many physical retail stores, however, future online shoppers may benefit, too. For businesses and brands, this will result in sales skyrocketing and returns plummeting.
4. Artificial Intelligence May Build the Best Websites
Marketers may create brand-new landing pages for each domain, a process that requires careful market research as well as trial and error. Could AI build better websites faster and create a better user experience? You bet. It’s already happening.
The amazing computing power of AI means marketers can gain access to more in-depth data in real-time about how their target audience really uses their platforms. Take that thought to its logical end, and artificial intelligence could build you an entire website from scratch in no time. Tweaks may be required, but just think of the time and money you could save.
5. AI Is the Future of Advertising
Artificial intelligence hasn’t quite reached the stage where it can create successful marketing campaigns with little human input yet. Nonetheless, that doesn’t mean AI can’t be extremely valuable when you use AI to assist in data-driven marketing efforts or design an advertising campaign.
AI marketing tools are changing the way companies advertise, making it more personalized, efficient, and effective. By leveraging AI, advertisers can gain valuable marketing insights into consumer behavior and preferences, and use that machine learning to create targeted campaigns and improve engagement with customers.
How does AI assist in advertising? Artificial intelligence assists with advertising campaigns by analyzing your target audience and predicting how to reach future customers with shocking precision.
The Future Is Now: AI in Marketing
Amazon, Spotify, Starbucks, Alibaba, and many other major companies have already harnessed the power of artificial intelligence to boost their marketing campaigns. While artificial intelligence developments are moving fast and new technology is emerging every day, it’s vital to recognize that AI applications in marketing are still in their infancy. Be patient – give it a few years, and it’s possible that all the capabilities addressed above — and plenty we can’t yet imagine — will become commonplace.
It’s an exciting time for marketers, and software products that give AI practical uses will only become more widespread as time goes on.
Additional Information: The power of AI to marketers
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