Website redesign can give your website a fresh, new look – and it can help you to convey the right image to your website’s visitors and clients. But there’s also a risk of making some fatal mistakes during the process and leaving your website worse off afterwards than before you started. Here are some disastrous website redesign mistakes destroying SEO.
12 Design Elements Every Website Should Have
Content is important, but it’s not enough if you want your website to convert visitors to leads.
With 2016 expected to be the year of more targeted lead generation for businesses of all sizes, your site might need an overhaul.
The good news is that you’re in control. You can upgrade your site’s design so visitors stick around and reach out to you. Luckily, we’ve provided you a blueprint for making that happen below. If you hope to maximize your traffic in 2016, your site must have the following 12 elements: Continue reading
If 2015 was the year of anything, it was minimal Web design.
Fueled by smartphone usage, more companies took advantage of the previous year’s trend toward larger images, less text and collapsed navigation, which more easily adapts to different screen sizes. Building on 2014, however, some creative brands added subtle animation rather than static images, while keeping everything else on the page (copy, calls to action, etc.) minimal.
Below you’ll find seven sites opting for minimal designs, but their concepts are anything but simple as conversion paths, user experiences and more have been accounted for.
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Web Design Mistakes that Kill Rankings
1. Neglecting mobile devices – Mobile searched surpassed desktop search in 2015. As such, Google will actually penalize you for not having a mobile version of your website. That means you’re missing out on the search engine traffic that you could get from the people who complete a quick Google search while on the move. This affects everything from restaurant recommendations to where to find the best price on new bar stools, so make sure you have your website optimized for mobile. Continue reading
5 Reasons Why Your Website Will Never Be Successful
There are currently more than 1 billion live websites. In the time you’ve taken to read this sentence, four new websites have been created. With the proliferation of websites it’s difficult to stand out among competitors and businesses are increasingly challenged to leave a unique mark in the rapidly evolving Internet landscape. This, in addition to the fact that we’re in the middle of an information overload, makes it easy to lose sight of the basics that make a good website. A website should tell a story and communicate information seamlessly to the end-user, otherwise it runs the risk of turning visitors off completely.
Below are five reasons that your website will never be successful and basic tips companies should keep in their back pocket and utilize in order to prevent their websites from becoming uninteresting and outdated. Continue reading
