How to Reach Holiday Shopping Consumers Online

It’s hard to believe that we’re talking about holiday shopping when just yesterday, we were donning swimsuits and having fun in the sun poolside (at least that’s what it feels like, anyway). Time sure does move fast, but this post isn’t about time; rather, it’s about how you can reach holiday shopping consumers online. Whether you own and operate a mom-and-pop shop but sell products via a website or you…

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Scam Warning: Facebook Intellectual Property Email is Fake

A new phishing scam targeting Facebook and Instagram users is spreading rapidly, exploiting concerns over intellectual property violations. While most people click the email when they see it, as copyright infringement is a serious offense, there’s good reason to steer your cursor in the other direction to report the message immediately. If you have seen any copies of the Facebook or Instagram intellectual property email, don’t click it!

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What is Algorithmic Search in Marketing?

Algorithms have taken the world by storm. No seriously; it seems as if they are literally taking over everything, and unsurprisingly, this includes marketing. Algorithms are taking on many of the pressing tasks throughout the marketing industry, and they’re doing so at scale. Such algorithms are helping to direct key strategic decisions for the future. With that said, however, a lot of people aren’t really sure what algorithms are, what…

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People-First Content for SEO

Search engine optimization (SEO) is a useful way to attract as much attention to your business as possible online. The best way to attract attention to your website is by achieving the highest ranking possible in the search engine result pages (SERPs). In order to do that, you need to employ quality search engine optimization tactics. That said, there’s a right and a wrong way to incorporate SEO into your…

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How to Find the Latest Trends on TikTok

Social media has changed tremendously over the past couple of years with the rise of TikTok. If you are an influencer or in charge of a brand, then finding the latest trends on TikTok can be a great way to promote yourself or your brand. TikTok exists alongside internet and social media giants like YouTube, Instagram, Facebook, and Twitter which have been around longer. Now, as TikTok has become the…

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Google Versus TikTok for Search

Move over Google, there’s a new search tool in town! What is it? Why, TikTok, of course! That’s right, while it may seem hard to believe, according to Cloudflare’s Year in Review for internet traffic, the China-based video-sharing platform’s traffic actually surpassed Google in 2021, officially dethroning the once mighty tech giant in the search engine realm. It really is unprecedented, because just a year before, Google ranked #1, a…

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