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What is Algorithmic Search in Marketing?

Posted by: Omaha SEO Company , October 3, 2022
Posted in Digital Marketing, SEO | | 54 Views

What is Algorithmic Search in Marketing?

Algorithms have taken the world by storm. No seriously; it seems as if they are literally taking over everything, and unsurprisingly, this includes marketing. Algorithms are taking on many of the pressing tasks throughout the marketing industry, and they’re doing so at scale. Such algorithms are helping to direct key strategic decisions for the future. With that said, however, a lot of people aren’t really sure what algorithms are, what it is that they do, and how they are applied to practices that are associated with modern-day marketing. Let’s take a look at some of the basics of algorithmic search in marketing so that you can gain a better understanding of what it is and how it works.

What is Algorithmic Search in Marketing?

Algorithms Defined

In the broad sense of the word, an algorithm refers to a series of rules or steps that are designed to elicit a predetermined outcome from a collection of inputs. A recipe is an excellent example of an algorithm, as it explains how to use raw ingredients and turn them into a loaf of bread, an apple pie, a roast, or any other dish.

Your credit score is an example of something that is generated using an algorithm. In this case, the algorithm turns your financial history into a three-digit number.

Search Engine Algorithms

In the 21st century world of business and technology, algorithms are literally everywhere. Search engine algorithms, for instance, take countless billions of potential website matches for a search engine user’s query and determine which websites to rank first. All of this happens in a matter of milliseconds.

Social Media Algorithms

Algorithms can be seen on social media platforms and video streaming services as well. On social media platforms, algorithms work to determine which posts show up on a user’s newsfeed. On video streaming platforms, algorithms assess which shows you have watched in the past, and then use that information to suggest which shows you would find most appealing.

In a way, algorithms are kind of like social engineering, as they’re literally using a collection of inputs to generate a particular outcome. This can have a direct impact on the information that you receive.

Algorithms in Marketing

In regard to marketing, algorithms have all but taken the industry over. Algorithms impact minor tasks that are constantly ongoing, such as ad purchases, as well as key strategic decisions. When the right data is available, algorithms can automate these key strategic decisions at scale. As a result, this reduces the amount of money and time you spend and helps to maximize returns.

To further illustrate, let’s take a look at a few of the different ways in which algorithms are applied to modern-day marketing strategies.

Campaign Strategies and Optimization

Well-designed algorithms can take otherwise complicated decisions and boil them down to a collection of actions that are suggested for you to take. This is similar to using AI to suggest your next move when playing a game of chess.

A lot of algorithms that are used in marketing do exactly that. The algorithm will take a complex collection of data and use it to locate patterns or to assess evidence on an objective scale, ultimately generating a suggested action.

An algorithm can take the behavioral data from thousands upon thousands of email interactions to determine what time is the best to send out emails so recipients are more likely to open them and interact with the content included in the email.

Furthermore, algorithms can determine a strategy for programmatic media purchases. For example, algorithms can recognize the audiences that offer the highest value and determine the best time to play ads.

Attribution Modeling and Critical Data

The link between consumer purchases and actions they have made previously – clicking on an ad or visiting a website, for example – can be complicated and vague. Algorithms help to shine a light on the journey consumers take toward making a purchase. This is done by using engagement data from a variety of campaigns and then figuring out which points along the conversion path can be credited for helping the consumer make their final decision to purchase a product.

Learn more about algorithmic search in marketing: Google Algorithm Updates & Changes

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Omaha SEO Company Reviews

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Jared Mertz
Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
Ash H
13:54 09 Dec 19
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Kevin Blackmon
Kevin Blackmon
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Arik Solberg
Arik Solberg
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Larissa Carlson
Larissa Carlson
17:40 22 Nov 19
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Carl Jarl Locksmiths
Carl Jarl Locksmiths
20:59 18 Oct 19
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Tonya Boeckenhauer
Tonya Boeckenhauer
16:35 09 Oct 19
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Phil Labadie
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
Bob Fritz
16:07 28 Aug 19
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Robert Kraft
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
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Susan Mortensen
16:21 16 Aug 19
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Ryan Ross
14:08 27 Apr 19
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Julie Fowler
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
Charles Farley
19:58 07 Dec 18
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Legacy School
Legacy School
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Kathleen Cavanaugh
Kathleen Cavanaugh
23:35 07 Sep 18
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