4 Short-Term Marketing Goals Examples
While most business owners don’t have a crystal ball, fortunately, you don’t need one to achieve your goals for growth and success. In fact, there are several things that you can do to achieve your long-term goals. One of the most important things that you can do to help achieve your long-term goals is to develop and implement short-term marketing goals.
4 Short-Term Marketing Goals Examples
In all aspects of life, short-term goals have a direct impact on long-term goals, as short-term and long-term goals work hand in hand. That said, you may be wondering what kind of short-term strategies you can implement to achieve the longer-term success that you desire and deserve. Here are four examples of short-term marketing strategies and goals that will help your business achieve success with long-term marketing strategies and goals.
The Importance of Short-Term Goals for Your Business
Short-term goals for your business and marketing objectives vary from business to business. Marketing objectives might include increasing conversion rates or sales by a certain percentage rate or hosting in-person, online, or a combination of in-person and online events to advertise products or promotions to potential customers in your target market. Short-term goals are the goals that you typically aim to achieve in a period of six months or less.
Short-term goals for your business-related endeavors should be actionable and they should be flexible. In other words, when setting short-term goals, ask yourself, “Can I easily put this goal into action?”.
If any changes need to be made to those plans, you should be able to do so with ease. If one goal isn’t working according to plan, you should be able to adjust it to try something new that will allow you to see the results that you desire.
So, now that you have a basic understanding of what short-term goals are and some of the key features they should entail, let’s take a look at four examples of marketing goals for your business.
1. Promote an Event
A great short-term marketing goal that could help you achieve your long-term goals would be promoting and hosting an event. You could measure the success of this goal in a few different ways, depending on what it is that you are hoping to achieve.
For example, you could count how many people attend the event, how many new customers show up and share their contact info with you, and whether or not you saw a return on your investment from the promotional efforts.
To increase event success, leverage social media to build excitement and keep potential attendees engaged with reminders and behind-the-scenes content. Email marketing can also help by sending targeted invites and exclusive offers.
Collaborating with influencers can expand your reach and increase credibility. Lastly, encourage attendees to share their experience online using branded hashtags or by offering discounts for social media posts.
2. Grow Your Social Media Presence
A robust amount of followers on several different social media platforms is a great way to support numerous initiatives for your business. Quantifying this metric is easy, too.
Begin by using targeted keywords to optimize your web pages and blog posts. Also, make sure that you are implementing the best practices that are unique to each social media platform.
For instance, sharing the exact same post on Facebook, Instagram, and Twitter will bore your followers very fast. Make sure that you switch things up and make your posts unique to your target audience. For help discovering who your target audience really is, Google Analytics provides valuable data and insights.
3. Host Contests and Giveaways
Contests and giveaways are a great way to connect with new and existing customers and make them feel valued. These strategies are also a great way to compile key information that will allow you to see if your long-term goals are on track.
Host a contest on social media in which you’ll give something away to a follower who wins. You could ask followers to tag X number of friends or to post photos of themselves using one of your products.
The winner of the contest would then receive something for free from your company. For example, a free product, a free service, or a discount.
4. Increase Brand Awareness
Boosting awareness of your brand is usually considered a long-term goal. However, we include it here because there are so many small, attainable goals that fall within building brand awareness.
You don’t need to spend a massive amount of money to boost brand engagement and awareness. In fact, you can increase brand awareness with even the smallest marketing efforts.
There are several ways that you can boost brand awareness. Some examples include:
- Designing a unique, easily recognizable logo
- Making your website mobile-friendly
- Creating brand presence at local events
- Sponsoring charities in your local area
Additionally, sharing content regularly on social media, collaborating with influencers, or running localized campaigns can amplify your visibility. Encouraging user-generated content, such as reposts, reviews or story shares, also strengthens brand recognition.
These items can be incorporated into your marketing plan as single short-term marketing goals/objectives.
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