5 Link Building Lies

Rolling over to a new year is a trigger point for “this or that is dead” articles; you would think that Google only makes update at the end of the year the way articles start popping up. That being said, here are five link building tactics that will still work in 2016 unless Google does decide to actually make a year-end change, in which case, we will cover it here.

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SEO Fundamentals

In SEO Fundamentals of search engine optimization, few things have remained as consistently important as that of page-naming conventions and URL structures. In SEO fundamentals not only does the inclusion of keyword and keyword phrases provide information to the user about what they will find upon visiting, but they (apparently) carry a significant amount of weight in the virtual eyes of search engines as well – or so we’ve been told.…

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SEO: Quick Wins for the Holiday Season

E-commerce SEO comes with a unique set of challenges. Regularly changing product inventories, dynamic pages and duplicate content are just a few of the common headaches associated with large e-commerce stores. Today we are going to look at some tips for keeping your e-commerce store in optimal SEO shape as well as covering a few quick wins that may give you a boost this holiday season. 

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Google, Yahoo Back Together in Search Deal

Rivals Yahoo (YHOO) and Google (GOOG) have come together under a deal revealed in October. The two battle in the search business, and according to the comScore’s rankings of desktop search for October, Google had a 63.9% market share, followed by Microsoft (MSFT) at 20.7% and Yahoo at 12.6%. Yahoo will now work with Google in addition to its existing partnership with Microsoft’s Bing. Let’s explore the details.

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9 Facebook Changes to Know

Canvas: A New Ad Experience Canvas is a new ad format that Facebook has been testing since June. Now, the social network is testing a new, full-screen experience within Canvas. After clicking on an ad, consumers will see a fast-loading, full-screen ad where they can browse through a variety of products before converting on the retailer’s website.

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Web Design Mistakes that Kill Rankings

1. Neglecting mobile devices Mobile searched surpassed desktop search in 2015. As such, Google will actually penalize you for not having a mobile version of your website. That means you’re missing out on the search engine traffic that you could get from the people who complete a quick Google search while on the move. This affects everything from restaurant recommendations to where to find the best price on new bar…

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