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4 Ways to Encourage User-Generated Content

Published on May 29, 2015 by in Email Marketing, SEO, Social Media, Social Sites

As brands continue to put an emphasis on content marketing, it is important to keep in mind that there is one type of content that is more valuable than the rest – user-generated content (UGC). UGC comes in a variety of formats, from product reviews to social media posts. The reason this type of content is so valuable is because it is cost effective and consumers generally find it to…

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SEO vs. Social Media – Where Is Your Money Better Spent?

Published on May 11, 2015 by in SEO, Social Media, Social Sites

If you have the time or budget to use SEO in conjunction with social media optimization, doing so will allow you to reach the broadest possible audience. If your time and budget limit put you in a position of having to choose, here is some information that will help you do so intelligently. 

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3 Tips for Attracting Social Traffic

Published on May 4, 2015 by in Social Media

You’ve likely heard social media is a popular way for businesses to engage with their target audiences. You might even post on Facebook or respond to a few tweets. What’s the big deal? So how can you use social media to help your business? You can start by driving traffic to your website. Below I’ll share eight simple and effective tips to help you do just that!

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3 Ways to Generate Search Traffic Without PPC

Published on April 17, 2015 by in SEO

In 2015, there are still plenty of opportunities for a quick win with SEO. As some of you may already know, Barnacle SEO is the name given when you leverage the trust and authority of a site to expedite the ranking process for your page. Barnacle SEO can work great, but only if you choose the correct platforms. Some are great and while others are very difficult to rank. Today…

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A Look at Local SEO Changes

Published on April 8, 2015 by in SEO

If you stop to think about how far Google has progressed in the past 15 years, you will likely agree that it is nothing short of amazing. Just 15 years ago Google was little more than a directory of sites. When you use Google today, the beginnings or your search are met with suggested searches, pulled from the behavior of millions of users. Google has progressed an equal amount with…

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30 SEO Terms Every Non-SEO Should Know

Published on March 30, 2015 by in 5 Myths of SEO, 9 Ways to Improve SEO, Backlinks, Google Algorithm, Google Place Ranking, Google Ranking, Google SEO, Keywords, Meta Tags, Negative SEO, Organic SEO, SEO, SEO Competition, Site Ranking

SEO, like most Internet marketing specialties, has a language all its own. The definitions below will give business leaders a better understanding of the very important ideas behind key SEO terms, and help them evaluate SEO agencies and campaigns more confidently.

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