No, 2016 won’t be the year of mobile. Again. Nor will it be the year of digital or social. Why? Because by now, mobile, digital and social are likely well-established tools in your marketing tool belt. Instead, the changes in the year ahead won’t be broad sweeping and revolutionary. They will be more nuanced to help marketers find measurable value out of the latest trends.
Content is important, but it’s not enough if you want your website to convert visitors to leads. With 2016 expected to be the year of more targeted lead generation for businesses of all sizes, your site might need an overhaul. The good news is that you’re in control. You can upgrade your site’s design so visitors stick around and reach out to you. Luckily, we’ve provided you a blueprint for…
Have you ever had a great idea but just couldn’t find a way to get your boss to see your point of view and sign off on your idea? Chances are you have found yourself in that situation a time or two, and if not, just bring up SEO and your odds of getting shot down will go way up. While ‘Net professionals have long understood and embraced SEO, there…
If 2015 was the year of anything, it was minimal Web design. Fueled by smartphone usage, more companies took advantage of the previous year’s trend toward larger images, less text and collapsed navigation, which more easily adapts to different screen sizes. Building on 2014, however, some creative brands added subtle animation rather than static images, while keeping everything else on the page (copy, calls to action, etc.) minimal. Below you’ll…
Search Engine Optimization (or SEO for short) can seem a bewildering subject reserved for specialists and experts in the field. Indeed, sales teams of some agencies out there would prefer to keep it that way: having you believe that only they can help you attain good rankings in search engines justifies their bonuses and keeps them in a job.
