SEO vs. PPC: Which Works Best? You’re looking to boost traffic to your website. But you’re not quite sure whether to use SEO vs. PPC. Search engine optimization and pay per click advertising both drive search traffic. These highly effective search engine marketing tools are essential to the success of your digital marketing campaign. Let’s examine what these tools are and how they’re used, so you can choose the best one…
Negative SEO is real. It is possible to damage, if not destroy, a site through the use of malicious backlinks and aggressive backlink spamming. Negative SEO is a legitimate danger that can ruin a site’s revenue and cripple a business. But it is also possible to defend against it. If you are a victim of negative SEO, suspect negative SEO on your site, or simply want to protect against a…
Branding SEO Branding SEO signals are a hot topic right now and considered to be one of the best ways to make your business soar online – but only if you know how to use them properly. Some believe this technique is so good that it provides better results than the traditional marketing techniques including link building or content marketing. Others, however, argue that brand signals are essentially bonus points…
There are two ways to get seen on Google. You can either pay for ads that will display on top of search results, or invest in search engine optimization (SEO) to appear organically below the ads.
Successful Email Marketing There are many things people look forward to on their birthdays, but not all of them include candles or gift wrap. Here are ways to use email marketing to your advantage.
No, 2016 won’t be the year of mobile. Again. Nor will it be the year of digital or social. Why? Because by now, mobile, digital and social are likely well-established tools in your marketing tool belt. Instead, the changes in the year ahead won’t be broad sweeping and revolutionary. They will be more nuanced to help marketers find measurable value out of the latest trends.
