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7 Ways to Convince Your Boss to Invest Into SEO

Posted by: Omaha SEO Company , December 28, 2015
Posted in SEO | | 382 Views

7 Ways to Convince Your Boss to Invest Into SEO

Have you ever had a great idea but just couldn’t find a way to get your boss to see your point of view and sign off on your idea?

Chances are you have found yourself in that situation a time or two, and if not, just bring up SEO and your odds of getting shot down will go way up. While ‘Net professionals have long understood and embraced SEO, there are a lot of business owners and C-Suite members who still view it as voodoo or some deceptive art just lying in wait to take their money and tank their business. Today we are going to equip you with the knowledge to help your boss understand why they should be investing in SEO.

7 Ways to Convince Your Boss to Invest Into SEO

1. DEFINE SEO CLEARLY

If your boss doesn’t understand what SEO truly is, they are more than likely going to pass on implementing it. Taking the time to clearly explain to your boss what SEO is and how it can help in plain English will get you a long way. Instead of focusing on the minute details, approach your boss with a value/results oriented approach “Boss, over 10,000 people search for the services we offer on Google every month but without SEO they aren’t able to find or contact us. If we showed up on the first page we could be getting in front of 5,000 more interested prospects every month.”

2. LEVERAGE LOSS AVERSION TO MAKE YOUR CASE

Take advantage of the fact that people are more likely to take action to prevent loss than to initiate growth and say: “Boss, every day we are losing business to (insert competitor) because people find them instead of us when searching for (insert product or service), we are losing at least (number of leads/sales) every day”.

3. FIND CASE STUDIES FOR SIMILAR BUSINESSES

Even the best SEOs are not a perfect fit for every client. As part of your due diligence you should find a company that has helped a company similar to yours. Most people think this means niche but it could be companies that work with small businesses, companies that specializing in working with an in-house SEO staff, or a company familiar with your local area. Even if you plan to handle the SEO in house, you can search for case studies that show SEO has worked for companies like yours, overcoming one of the most common objections a boss will throw your way.

4. RUN THE NUMBERS

Showing your boss how to save money is a surefire way to get his attention. If you are the marketing manager or upper level management and have access to the marketing budget, you should create a comparison showing the customer acquisition cost for other marketing channels compared to the cost of customer acquisition via SEO. While you are at it, you can also put together some figures for training your in house team versus hiring an agency to handle the SEO if your boss approves.

5. START WITH THE OBJECTIONS

If you have been at your current company for a while you most likely have a good idea of how your boss ticks and what ranks highly on his list of concerns. Use this understanding of how they think to create a list of objections they are likely to give you and start your pitch by listing and overcoming those objections. You can present it as “common SEO misconceptions” while defining SEO.

6. DEFINE HOW SUCCESS CAN BE MEASURED

Regardless of how great the theory of SEO may sound to your boss, numbers don’t lie. Before you suggest SEO to them as a strategy you should take some time to determine what results you expect from an SEO campaign and how those results translate into increased income for the company. They should be goals that show value but can be tracked and understood by even non-technical members of management. Increased sales and a higher number of qualified leads being generated are two pretty simple yet effective ways to measure the success of an SEO campaign.

7. TELL THEM A FEW HORROR STORIES ABOUT SEO

While it may sound counterproductive, sharing a few SEO horror stories can actual be beneficial if you can identify what went wrong in those examples and what steps you have taken to ensure that similar issues do not arise with your own SEO campaigns. If you can’t clearly define what the issues were and how to avoid them, skip this step, if you can, your boss may be quite impressed with the amount of research you put in before bringing up the idea.

Omaha SEO Company

We are premier internet marketing company providing:

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Our goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients.

Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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Omaha SEO Company Reviews

Omaha SEO Company
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Jared Mertz
Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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