Blogging for Better SEO

Most Web professionals have heard of the potential SEO benefits of including a blog on their websites and updating it regularly. After talking with countless business owners though, it became apparent that many of them do not understand why blogging helps with SEO and with that, why it fails sometimes as well.

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10 Ways to Design An Effective Pricing Page

If you run a software-as-a-service (SaaS) business, or you only have one product to sell, then you probably have one single, dedicated pricing page. Here’s how to make sure your pricing page is effective.

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4 Social Media Updates to Make Right Now

In the race to win brands’ advertising dollars, social media networks are pushing out updates faster than consumers can hit like, retweet or pin. In the last few weeks alone, Pinterest improved its guided search, Twitter offered group messaging and Facebook cleaned up its newsfeed (again). Website Magazine details these many updates in our Social Media Mavens channel as well in our new feature, Social Snapshot. To help brands stay…

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Step-By-Step Lead Nurturing

Today’s consumers are a well-educated bunch. They know where to look for reviews that they’ll trust, find the latest promo codes, get free shipping, ignore promotional messaging with ease and more – all in the name of getting the best product or service for the best price from the best brand. This all done, of course, on their own terms – whether that’s asking questions on social media, switching from…

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Google Trusted Stores: Introducing new features and simpler implementation

Hello, We recently introduced a set of improvements to the free Google Trusted Stores program that make it easier to apply and offer more benefits to boost shoppers’ confidence across the web.

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Best Business Resources for Mastering Website Speed

Website performance has become a necessity for businesses of all sizes. Whether they serve website content to a local or global user base, one thing remains constant: website visitors will not hesitate to abandon a Web page that doesn’t load in times they deem acceptable. In fact, research has shown that after waiting as little as 3 seconds for a page to load, about 40 percent of users will abandon…

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