The vast majority of small business owners understand just how important their website is to the success or failure of their company. For many, it’s the central hub of their business and has a pivotal role in their marketing and branding. For e-commerce stores, it is the business. With so much at stake, getting the website design wrong could spell disaster. Website design is the same as any other type…
1. Offer better customer service. It is pretty common for e-commerce merchants to offer customer service solutions like live chat on their websites, but it is not enough to simply feature a live chat call-to-action (CTA) on the landing page. In fact, a recent Moxie Software survey reveals that 72 percent of respondents want brands to proactively engage with them online – especially when they are struggling on a website.…
If you run a software-as-a-service (SaaS) business, or you only have one product to sell, then you probably have one single, dedicated pricing page. Here’s how to make sure your pricing page is effective.
