Today’s consumers are a well-educated bunch. They know where to look for reviews that they’ll trust, find the latest promo codes, get free shipping, ignore promotional messaging with ease and more – all in the name of getting the best product or service for the best price from the best brand. This all done, of course, on their own terms – whether that’s asking questions on social media, switching from…
Hello, We recently introduced a set of improvements to the free Google Trusted Stores program that make it easier to apply and offer more benefits to boost shoppers’ confidence across the web.
Website performance has become a necessity for businesses of all sizes. Whether they serve website content to a local or global user base, one thing remains constant: website visitors will not hesitate to abandon a Web page that doesn’t load in times they deem acceptable. In fact, research has shown that after waiting as little as 3 seconds for a page to load, about 40 percent of users will abandon…
Since user-generated content (UGC) is seen as a more trusted source of information than content that brands create, Web retailers need to continue to learn how to harness UGC, reviews in particular, to improve conversion, customer lifetime value and other revenue-driven metrics. More specifically, today’s Internet merchants need a system in place for acquiring, managing and promoting product reviews. With dozens of modules and extensions available, modern e-commerce platforms have…
