Category: Marketing

A year-end marketing review, or an end-of-year (EOY), is more than taking a quick glance at Google Analytics to look at year-over-year (YoY) website traffic or solely reporting on whether or not your business goals and your key performance indicators were met. In fact, it is the culmination of the team’s work and all of your marketing activities for the year.

An end-of-the-year marketing review should be a summary of both the success and failures of the marketing plan. In addition, it is important to highlight the learning or actionable insights that came with them. This information can then be applied and help you plan for the year ahead. Preparation is the key to compiling a good year-end review.

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If you were asked to provide a digital marketing progress report, how do you think you would do? Would you even know what to do? Sure, there’s a chance that you could be doing a stellar job. However, in order to illustrate that success, you need to be able to showcase the numbers in order; otherwise, you won’t be able to make a convincing impression. Let the KPIs and metrics do the talking. In this article, we will teach you how to measure the success of digital marketing efforts.

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As a result of the pandemic forcing many people to stay at home, it’s no surprise that phone usage increased dramatically. As the months passed, user levels of Instagram, Twitter, Facebook, Tiktok, and other social media sites skyrocketed. These social sites provided people a way to safely interact with others during the pandemic. The Covid-19 pandemic forced many companies to make changes to their marketing plans. Since fewer people were going out, companies were having a hard time getting foot traffic to their brick-and-mortar stores. As a result, companies were forced to move to where the people went, the internet.

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