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Cyber Security in Digital Marketing

Posted by: Omaha SEO Company , January 29, 2022
Posted in Digital Marketing, Marketing, Website Domains | | 447 Views

Cyber Security

The digital marketing industry is growing at an astounding rate. Today, most businesses are choosing to focus their marketing strategies on the online world to create awareness and grow their brands. The data that is obtained and stored online for accessibility to marketers has exceptional value. In fact, data is key for any business to reach wider target markets and to explore untapped markets. This data has become vitally important in the digital market industry as it is a fundamental element that can contribute to the success of marketing strategies. To protect this sensitive information, digital marketing companies must heighten their cyber security presence to strike down cyber threats.

Cyber Security in Digital Marketing

What is Cyber Security?

Cyber security is a practice that uses sophisticated technologies, processes, and controls to protect programs, computer networks, and data and devices from cyber-attacks. The goal of cyber security is to prevent cyber-attacks such as data breaches from occurring on networks and systems by unauthorized individuals and/or organizations.

These individuals or organizations have the skillset to hack into an individual’s or business’ platforms and hijack accounts. Therefore, it is important for marketers and small businesses to implement security measures that will prevent them and their clients from becoming a victim of these security risks.

Main Cyber Security Threats for Marketers in the Digital World

Email

Email is the oldest form of communication for marketers in the online space. However, it is also the most dangerous. Over 85 percent of cyber hacks begin with an email. If there is no encryption, and there are emails being shared between employees in a company, any sensitive data that relates to the business is available for hackers to obtain.

Another area of concern is with phishing emails. Phishing is a term for a situation in which hackers pose as consumers and send emails to marketing teams with an insecure link. Once the team member clicks the link, it provides access to professional hackers who steal the sensitive information they want.

Malware

Similar to email phishing, malware is what hackers use to access critical infrastructure. A hacker may use malware when communicating with marketers. In fact, they will mask the malware as random communication that will interest them. It is vital that marketers are aware of malware phishing. Therefore, marketers must be careful about which communications they open, and which links they click on.

Malware includes spyware, which can record things like passwords. It also includes ransomware which hackers use to encrypt a site and then demand a ransom to be paid for it to be decrypted.

Web Host Domains

Hackers can also attack your company or clients by using various techniques to create domain-level faults in the security of your website host. The more users that have access to your website, the greater the chances of these attacks. Therefore, the domain needs to be constantly monitored and protected from cyber-attacks.

As one of the most dominant content management systems in the world, WordPress has a large vulnerability to hackers. Therefore, website developers must be careful when using plugins on a website.

Social Media

Social media can be a very effective form of digital marketing. However, it also increases your vulnerability to a cyber attack. Hackers can steal personal information and hijack social media accounts where they post materials that can damage a business or individual’s reputation. When hackers overrun a social account, they normally request payment in order for you to regain control over the account.

How to Prevent Cyber Attacks

The most common and effective way of preventing cyber-attacks is through the use of antivirus software and multi-factor authentication. Oftentimes this software will require annual or monthly payments. Although antivirus software can be expensive, cyber-attacks can cost a business more in lost sales and reputational damage.

The expertise of an Information Technology industry professional is paramount in monitoring your marketing platforms to identify and prevent cyber-attacks. After all, cyber security is a necessity and the cost of preventing attacks outweighs the risks of falling victim to a hacker’s exploitation.

Protect Your Business: Upgrade Your Cyber Security Measures

All businesses are vulnerable to cyber-attacks. Therefore, it is critical that digital marketing professionals implement a strategy for cyber security that is effective. In a business-to-business industry, having cyber security strategies in place reassures business owners that their sensitive information and data will be kept safe. Lastly, this can eliminate the stress of giving high levels of control of their platforms to a team of marketers.

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Our SEO agency is here to ensure your website is ranking high. Our goal is the top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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Omaha SEO Company Reviews

Omaha SEO Company
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Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!
We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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