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What Is Short-Form Video Marketing?

Posted by: Omaha SEO Company , February 14, 2022
Posted in Digital Marketing, Marketing, Social Media | | 481 Views

short form video

Videos and advertisements are becoming shorter and shorter as marketers are trying to fit their content into a quicker time frame. The goal of this content strategy is to help consumers receive the message by watching videos without boring them. Social media platforms such as TikTok, Instagram Reels, and YouTube Shorts all promote the use of short-form video content. Brands have taken notice of the interest in short-form video platforms and are adapting short-form video marketing into their overall digital marketing strategy.

What Is Short-Form Video Marketing?

In recent years, short-form video marketing has risen exponentially as it has the highest return on investment rate in comparison with all other social media marketing strategies. Consumers are looking for quick information which is why they are spending less time watching long videos. This makes creating short video clips with educational content tailored to a target audience a lot more viable and a cost-effective way of marketing.

While there is no universal amount of time that defines what a short-form video is, most video clips rarely exceed two minutes and 30 seconds in length. While TikTok allows up to three-minute videos, Twitter videos can reach up to two minutes and 20 seconds. On the other hand, YouTube videos are mainly long-form due to the length of the videos being around 10 minutes or longer.

Why Are Short-Form Videos More Effective?

With the rise in users generating content on social media, consumers are developing a shorter attention span and will move on if something doesn’t catch their attention immediately. However, short-form video marketing is a great way for brands to address this issue.

Short-form videos give consumers the ability to absorb more information before wanting to learn more about what the brand is offering. These types of videos also make the message feel more personal as the videos are made in a way that the individual in the video is talking directly to the consumer.

Short Form Videos for Your Marketing Strategy

More brands are using short-form videos for their marketing content because of the high success rate. Studies have shown that consumers share videos twice as much as any other form of content. The same studies show a high percentage of consumers will buy a service or product after watching a short-form video.

Social Media Trends

Consumers love following social media trends. The best example of this is TikTok, where users will follow trends with music, dances, and social challenges. This is a great way for brands to join in on the fun! Because trends are normally created by the users, this gives marketers a unique and innovative way to create content that is relevant but also entertains users.

What Goes Into Making a Short-Form Marketing Video?

Short-form videos are a viable way of marketing because they save time and money. Because the duration of the video is so short, these types of videos require fewer resources than creating long-form videos. While videos can be animated, most trends simply require an individual to explain a product or advertise the offerings within the parameters of a trend.

How to Create Effective Short-Form Video Content

Marketers can either make videos themselves or pay social media influencers to promote the offering to their community of followers. This practice known as influencer marketing is a great way to engage with unique customers within your target market.

In order to create the most effective video content for your brand, monitor trends that are growing and ask yourself where your brand could align itself along with the trend in order to be relatable to the consumer. These types of short-form videos are easy to share across all social media platforms and also reach a larger community of consumers within your brand’s target market.

With the right individual presenting the right idea that aligns with the right trend, your short-form content is sure to be a hit!

For more information, explore some of the top Video Marketing Errors

See how top brands engage with consumers on TikTok: Year on TikTok: Celebrating the brands that entertained and inspired our community in 2021

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Omaha SEO Company Reviews

Omaha SEO Company
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Jared Mertz
Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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