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Category: Marketing

27
May 2022

Is Storytelling Effective for Marketing?

Is Storytelling Effective for Marketing?

Marketing is not just about sales copy, product descriptions, and calls to action that make a consumer click on something. A successful marketing campaign doesn’t just sell the product. Instead, a successful marketing campaign will give the customer something strong to associate the product with. Emotion sells, and being able to trigger the right emotion in a customer’s mind with effective storytelling is a powerful thing for any brand or business that wants to be heard.

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Posted by | Posted in Marketing |
14
Feb 2022

What Is Short-Form Video Marketing?

short form video

Videos and advertisements are becoming shorter and shorter as marketers are trying to fit their content into a quicker time frame. The goal of this content strategy is to help consumers receive the message by watching videos without boring them. Social media platforms such as TikTok, Instagram Reels, and YouTube Shorts all promote the use of short-form video content. Brands have taken notice of the interest in short-form video platforms and are adapting short-form video marketing into their overall digital marketing strategy.

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Posted by | Posted in Digital Marketing, Marketing, Social Media |
29
Jan 2022

Cyber Security in Digital Marketing

Cyber Security

The digital marketing industry is growing at an astounding rate. Today, most businesses are choosing to focus their marketing strategies on the online world to create awareness and grow their brands. The data that is obtained and stored online for accessibility to marketers has exceptional value. In fact, data is key for any business to reach wider target markets and to explore untapped markets. This data has become vitally important in the digital market industry as it is a fundamental element that can contribute to the success of marketing strategies. To protect this sensitive information, digital marketing companies must heighten their cyber security presence to strike down cyber threats.

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Posted by | Posted in Digital Marketing, Marketing, Website Domains |
6
Dec 2021

How to Create a Content Calendar

Content Calendar

Marketing people, editors, and writers regularly have several projects and tasks to complete. Meanwhile, there is new stuff coming in all the time. Most content marketing and social media management jobs have deadlines. It can be overwhelming even for the most tried and tested professionals. However, a content calendar can be part of the solution. Content calendars are effective at streamlining strategies by highlighting project milestones as well as tracking deadlines.

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Posted by | Posted in Digital Marketing, Marketing, Social Media |
20
Oct 2021

How to Do a Year-End Marketing Review

year-end marketing review

A year-end marketing review, or an end-of-year (EOY), is more than taking a quick glance at Google Analytics to look at year-over-year (YoY) website traffic or solely reporting on whether or not your business goals and your key performance indicators were met. In fact, it is the culmination of the team’s work and all of your marketing activities for the year.

An end-of-the-year marketing review should be a summary of both the success and failures of the marketing plan. In addition, it is important to highlight the learning or actionable insights that came with them. This information can then be applied and help you plan for the year ahead. Preparation is the key to compiling a good year-end review.

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Posted by | Posted in Digital Marketing, Marketing |
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