How to Create a Content Calendar
Marketing people, editors, and writers regularly have several projects and tasks to complete. Meanwhile, there is new stuff coming in all the time. Most content marketing and social media management jobs have deadlines. It can be overwhelming even for the most tried and tested professionals. However, a content calendar can be part of the solution. Content calendars are effective at streamlining strategies by highlighting project milestones as well as tracking deadlines.
How to Create a Content Calendar
Benefits of a Content Calendar
A content calendar acts as a comprehensive information source for you as well as the entire marketing team, freelancers, and clients. Content calendars help organize and also plan the content you want to publish. The content calendar template can be arranged on a weekly, monthly, or on bi-annual basis, in line with your marketing needs. Once set up, milestones and deadlines are easy to track. Editorial and content creation calendars include a wealth of information ranging from status updates, and case studies, to critical industry and event dates.
Once you plan and organize an at-a-glance content calendar, it will save you time and energy looking through diaries and searching through lists. It will also be easier to see what isn’t there. This is especially true if your tasks are routine and fall under headings.
A content calendar becomes a comprehensive template that can be used again and again. Being comprehensive means that you are able to reduce mistakes. In fact, all of the details are on the calendar. Things are also less likely to be forgotten because someone didn’t make a note of them. A vital component of a content calendar is making notes of the team members who are responsible for each milestone and deadline.
Large and multifunctional teams will all be able to access a central document. This makes collaboration in near real-time easier for all to achieve. A content calendar that includes names and responsibilities, allows for horizontal, cross-team communication when there are co-dependencies. This can be a better way to communicate instead of having to communicate up and down vertical’ communication or management channels. The accessibility and transparent detail of the calendar allows everyone to see the status of each element of a project.
Publishing Continuity and Consistency
One of the biggest dangers of social media posts as well as publishing other types of content is missing publication deadlines. A publication does not have a mind of its own. However, a piece of content is in the hands of those responsible for a publication. A social media content calendar can help to prevent infrequently publishing content. In fact, mapping out the content and planning on an editorial calendar will highlight any gaps in the production and publication processes from the start. As a result, it will also allow for changes to be made as the projects move forward.
There is a large degree of comfort to be had from continuous and consistent production and publication. The calendar helps the processes to become a well-oiled machine. However, the biggest benefit of publishing on time is that it helps build relationships with the consumers.
Identifying Areas for Improvement
If you are familiar with A/B testing, a content calendar can be a terrific tool to assist in the process. A/B testing involves the experimentation with content to see what works, what doesn’t work, as well as how you can improve things. With a content calendar, this can all be done ahead of schedule. Therefore, you and your team can identify areas for improvement and work on them in a timely manner.
Save time and effort by planning and organizing a central content calendar. Instead of scrambling 24/7, use your newfound time to think of new content ideas, as well as how to distribute them across all media platforms. Creativity flourishes in minds unencumbered by a plethora of operational details. In order to stay ahead of the pack, it is vital to think creatively about what our audiences need and want. Content calendars can help with that!
Additional Reading: National Today Calendar (Social Media Holidays and Observations)
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