21 Local SEO Mistakes You Didn’t Know You Were Making

Local SEO is quickly becoming the way people search. For the past couple of years, Google has been showing local results for many non-localized keywords. In addition, many local searches are being done on mobile devices by people looking to make a purchase in the near future. Moz released data showing that about 7 billion localized searches are performed each month, and I wouldn’t want to miss out on that massive opportunity for customer acquisition. It’s…

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RoboCop & The Future of Search (at Bing)

That was the challenge put before Bing by Sony Pictures who asked the search engine to come up with a concept for search in the not-too-distant future that would be showcased in the new RoboCop film.Bing set out to create an interface for the search engine that was true to the RoboCop story and technology innovations on the horizon, but which was still still grounded in today’s reality. For example,…

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Social Media Influencers!

  Digital Marketing’s Most Overlooked and Misused Resource Buyers are listening to what their key influencers are saying – sellers need to wake up to the fact that money talks much louder than likes. Technorati issued their 2013 Digital Marketing Report, consisting of feedback from top influencers, many consumers, and major brand marketers. The trends and analysis in the report reveal a somewhat alarming reality: brands spend the least on…

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8 Useful SEO Tools for SEO Newbies

Being a newbie in the world of SEO (Search Engine Optimization) does not mean you have to be drowned in the complexity of the subject. A lot of beginners might seem to find it a little confusing to work on this when there are a lot of misinformation seen online, making it hard to tell which one will really work on their websites. But as perplexing SEO can be, there are fundamentals…

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6 Essential Steps to Become a Better Social Media Marketer

What is the most shocking is how bad some people are at social media marketing. What is shocking is just how much time they spend putting effort into their social media marketing, only to find that they have no tangible results. What is even more shocking is how people seem to justify this expenditure of time with metrics that do not matter. Many times a social media marketing executive will tell…

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6 Good Reason you need a CRM (Customer Relationship Management) System!

Centralised Information – How many new client prospect telephone calls do your lawyers make each day?  Does everyone who communicates with a client know what other practice groups said to them or did for them? Is all client information kept in one area or program for easy client service reference? Do you have several databases of information that you need access for a 360 degree client view? Quality Data – Are you…

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