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Is Conversion Optimization Part of Your SEO Strategy?

GREAT KEYWORD = HIGHER CONVERSIONS! Most of you know that selecting the right keywords for your SEO campaign is imperative to your overall success. Even so, many websites fail to study and optimize for the most profitable keywords. One of the best ways to determine how well a keyword may perform is by testing it with pay-pay-click advertising. On average, the conversion rate for SEO is much higher than PPC,…

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15 Essential Social Updates to Know from May 2015

The platforms are easy to use and some of them even have paid advertising options for businesses that want to reach new audiences. However, just because your business needs to be on these platforms doesn’t mean that it has to be on every other social media site.

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4 Ways to Encourage User-Generated Content

As brands continue to put an emphasis on content marketing, it is important to keep in mind that there is one type of content that is more valuable than the rest – user-generated content (UGC). UGC comes in a variety of formats, from product reviews to social media posts. The reason this type of content is so valuable is because it is cost effective and consumers generally find it to…

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SEO vs. Social Media – Where Is Your Money Better Spent?

If you have the time or budget to use SEO in conjunction with social media optimization, doing so will allow you to reach the broadest possible audience. If your time and budget limit put you in a position of having to choose, here is some information that will help you do so intelligently. 

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3 Tips for Attracting Social Traffic

You’ve likely heard social media is a popular way for businesses to engage with their target audiences. You might even post on Facebook or respond to a few tweets. What’s the big deal? So how can you use social media to help your business? You can start by driving traffic to your website. Below I’ll share eight simple and effective tips to help you do just that!

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3 Ways to Generate Search Traffic Without PPC

In 2015, there are still plenty of opportunities for a quick win with SEO. As some of you may already know, Barnacle SEO is the name given when you leverage the trust and authority of a site to expedite the ranking process for your page. Barnacle SEO can work great, but only if you choose the correct platforms. Some are great and while others are very difficult to rank. Today…

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