5-Point Checklist for Handling Negative Reviews

Offering products and services in today’s hyper-connected world means there are multiple channels where your business will be rated and reviewed. And, the only real guarantee is that if your brand hasn’t received a negative review yet, it will. In short, you can’t please all the people all the time. The way you handle the online reviews, however, says more about your business than what the original reviewer had to…

Read More…

Comments Off on 5-Point Checklist for Handling Negative Reviews

What’s Driving Engagement on Twitter?

For many digital marketers, Twitter is a conundrum, wrapped in a riddle, surrounded by mystery. Despite their best efforts (informed, strategic and actionable), getting users engaged with your brand and its messaging remains elusive. There is some evidence however that certain tactics do indeed drive a greater and more valuable response.

Comments Off on What’s Driving Engagement on Twitter?

21 Local SEO Mistakes You Didn’t Know You Were Making

Local SEO is quickly becoming the way people search. For the past couple of years, Google has been showing local results for many non-localized keywords. In addition, many local searches are being done on mobile devices by people looking to make a purchase in the near future. Moz released data showing that about 7 billion localized searches are performed each month, and I wouldn’t want to miss out on that massive opportunity for customer acquisition. It’s…

Read More…

Comments Off on 21 Local SEO Mistakes You Didn’t Know You Were Making

RoboCop & The Future of Search (at Bing)

That was the challenge put before Bing by Sony Pictures who asked the search engine to come up with a concept for search in the not-too-distant future that would be showcased in the new RoboCop film.Bing set out to create an interface for the search engine that was true to the RoboCop story and technology innovations on the horizon, but which was still still grounded in today’s reality. For example,…

Read More…

Comments Off on RoboCop & The Future of Search (at Bing)

Social Media Influencers!

Digital Marketing’s Most Overlooked and Misused Resource Buyers are listening to what their key influencers are saying – sellers need to wake up to the fact that money talks much louder than likes. Technorati issued their 2013 Digital Marketing Report, consisting of feedback from top influencers, many consumers, and major brand marketers. The trends and analysis in the report reveal a somewhat alarming reality: brands spend the least on the…

Read More…

Comments Off on Social Media Influencers!

8 Useful SEO Tools for SEO Newbies

Being a newbie in the world of SEO (Search Engine Optimization) does not mean you have to be drowned in the complexity of the subject. A lot of beginners might seem to find it a little confusing to work on this when there are a lot of misinformation seen online, making it hard to tell which one will really work on their websites. But as perplexing SEO can be, there are fundamentals…

Read More…

Comments Off on 8 Useful SEO Tools for SEO Newbies