5 Quick Tips to Increase Engagement on Instagram

With more than 200 million monthly active users, 60 million images shared daily, and 1.6 billion daily “likes,” Instagram is growing at an astonishing rate and crushing the alternatives when it comes to brand engagement. According to one study from Forrester, Instagram delivers 58 times more engagement per follower than Facebook and 120 times more than Twitter. The opportunities on Instagram are simply too good to ignore.

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9 Crucial Tools for Web Designers

Most companies spend thousands (and thousands) of dollars looking to give their Web designers the tools they need to do their jobs efficiently and successfully, but are they spending their money on the right tools?

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5-Point Checklist for Handling Negative Reviews

Offering products and services in today’s hyper-connected world means there are multiple channels where your business will be rated and reviewed. And, the only real guarantee is that if your brand hasn’t received a negative review yet, it will. In short, you can’t please all the people all the time. The way you handle the online reviews, however, says more about your business than what the original reviewer had to…

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What’s Driving Engagement on Twitter?

For many digital marketers, Twitter is a conundrum, wrapped in a riddle, surrounded by mystery. Despite their best efforts (informed, strategic and actionable), getting users engaged with your brand and its messaging remains elusive. There is some evidence however that certain tactics do indeed drive a greater and more valuable response.

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21 Local SEO Mistakes You Didn’t Know You Were Making

Local SEO is quickly becoming the way people search. For the past couple of years, Google has been showing local results for many non-localized keywords. In addition, many local searches are being done on mobile devices by people looking to make a purchase in the near future. Moz released data showing that about 7 billion localized searches are performed each month, and I wouldn’t want to miss out on that massive opportunity for customer acquisition. It’s…

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RoboCop & The Future of Search (at Bing)

That was the challenge put before Bing by Sony Pictures who asked the search engine to come up with a concept for search in the not-too-distant future that would be showcased in the new RoboCop film.Bing set out to create an interface for the search engine that was true to the RoboCop story and technology innovations on the horizon, but which was still still grounded in today’s reality. For example,…

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