What is a Map Pack on Search?
What is a map pack on search? When someone searches for a local service or business location online, Google will show a map along with the organic search results without another click being needed. These map pack results appear in about 30 percent of first-page SERPs. This makes the map pack the most commonly displayed search engine results page (SERP) feature and vital for small businesses looking to increase their visibility in local search results.
What is a Map Pack on Search?
Businesses that are affected by a local map pack are those that service a particular area. For example, repair services, delivery services, local restaurants, etc. What is a map pack and what does it take to rank in the Google 3-pack?
Local Map Pack and Features
The map pack is often called the Google 3-pack because it will display the local business places related to the query along with a list of three businesses including the name, address, and phone. This used to be called the seven-pack because there were seven business locations included. However, Google has now dropped it to only three.
Just like it takes proper search engine optimization (SEO) to make it to the first page of search results for your keywords, the map feature has an internal local ranking system as well. This means that if you want to see your business information in one of those top three spots it is not enough to just be on the top of the page of search results. If your Google Business profile does not have a lot of comments, clicks, or star ratings/reviews, it can then disappear from the entire block.
The local pack feature is important real estate that grabs attention for both desktop and mobile searches, which is why it is important to know which one of your particular keywords is being displayed.
Tips for Optimizing for Local Map Packs
Since being a part of the local Google maps pack is so important, business owners need to make sure that their company is showing up in the map pack. The first step is to make sure that you have created a Google My Business listing page for your business. To make sure that you have a business page simply type your name into the business name field and if there is currently a name that matches, make sure that you claim it as your own. You will then need to verify your ownership. If no match comes up in the GMB listings, register your business.
Once you have registered your company you will want to make sure that the company information is all correct. Fill the application out on Google My Business and the verification code will be delivered to your address in a few days. You will then put this code into the proper field on the page.
Once you have registered and verified your business, you will have to fill the information in about your company. It is important to make sure that you are very detailed in this area as each piece of information will influence how visible your company will be in Google search queries.
What it Takes to Rank
There are three factors that will help a company rank in local listings. These are distance, relevance, and prominence. This means that your website will need to be fully optimized so that it is relevant to what a person is searching for. Next, your company has to be within a certain distance from the person that is doing the searching. Finally, your business needs to be well known to consumers and have high authority online and offline.
In order to fully optimize your website to make it relevant, you need to have quality content and make sure that you have good link authority. Blog post content optimization is important and needs to consider local keywords. Make sure the name of your town, the state, and even the district that your company is in is prominent throughout your website.
How to Build Your Business Reputation Online
It is important to build up your reputation online and offline. That means monitoring for online reviews. Make sure that you are responding to online customer reviews that come in about your company. Answer questions on your website and on the search engines. You should also make sure that you have plenty of backlinks to your site. By providing backlinks, this helps to give your site authority.
If you take the time and put in the effort, you will be able to make it into the map pack on Google. This can improve your business greatly as it will put you out there for anyone looking for your services when they are in your area.
Need help getting your business to rank on the Google map pack? Omaha SEO Company can help. Contact us today to learn more about our local search engine optimization (Local SEO) services.
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