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What is a Map Pack on Search?

Posted by: Omaha SEO Company , November 15, 2020
Posted in Google Ranking, Google SEO, Site Ranking | | 679 Views

What is a map pack computer mobile search

What is a map pack on search? When someone searches for a local service or business location online, Google will show a map along with the organic search results without another click being needed. These map pack results appear in about 30 percent of first-page SERPs. This makes the map pack the most commonly displayed search engine results page (SERP) feature and vital for small businesses looking to increase their visibility in local search results.

What is a Map Pack on Search?

Businesses that are affected by a local map pack are those that service a particular area. For example, repair services, delivery services, local restaurants, etc. What is a map pack and what does it take to rank in the Google 3-pack?

Local Map Pack and Features

The map pack is often called the Google 3-pack because it will display the local business places related to the query along with a list of three businesses including the name, address, and phone. This used to be called the seven-pack because there were seven business locations included. However, Google has now dropped it to only three.

Just like it takes proper search engine optimization (SEO) to make it to the first page of search results for your keywords, the map feature has an internal local ranking system as well. This means that if you want to see your business information in one of those top three spots it is not enough to just be on the top of the page of search results. If your Google Business profile does not have a lot of comments, clicks, or star ratings/reviews, it can then disappear from the entire block.

The local pack feature is important real estate that grabs attention for both desktop and mobile searches, which is why it is important to know which one of your particular keywords is being displayed.

Tips for Optimizing for Local Map Packs

Since being a part of the local Google maps pack is so important, business owners need to make sure that their company is showing up in the map pack. The first step is to make sure that you have created a Google My Business listing page for your business. To make sure that you have a business page simply type your name into the business name field and if there is currently a name that matches, make sure that you claim it as your own. You will then need to verify your ownership. If no match comes up in the GMB listings, register your business.

Once you have registered your company you will want to make sure that the company information is all correct. Fill the application out on Google My Business and the verification code will be delivered to your address in a few days. You will then put this code into the proper field on the page.

Once you have registered and verified your business, you will have to fill the information in about your company. It is important to make sure that you are very detailed in this area as each piece of information will influence how visible your company will be in Google search queries.

What it Takes to Rank

There are three factors that will help a company rank in local listings. These are distance, relevance, and prominence. This means that your website will need to be fully optimized so that it is relevant to what a person is searching for. Next, your company has to be within a certain distance from the person that is doing the searching. Finally, your business needs to be well known to consumers and have high authority online and offline.

In order to fully optimize your website to make it relevant, you need to have quality content and make sure that you have good link authority. Blog post content optimization is important and needs to consider local keywords. Make sure the name of your town, the state, and even the district that your company is in is prominent throughout your website.

How to Build Your Business Reputation Online

It is important to build up your reputation online and offline. That means monitoring for online reviews. Make sure that you are responding to online customer reviews that come in about your company. Answer questions on your website and on the search engines. You should also make sure that you have plenty of backlinks to your site. By providing backlinks, this helps to give your site authority.

If you take the time and put in the effort, you will be able to make it into the map pack on Google. This can improve your business greatly as it will put you out there for anyone looking for your services when they are in your area.

Need help getting your business to rank on the Google map pack? Omaha SEO Company can help. Contact us today to learn more about our local search engine optimization (Local SEO) services.

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Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.

Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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Omaha SEO Company Reviews

Omaha SEO Company
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Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!
We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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