5 Tips for Online Holiday Retail Success

The five-day holiday shopping bonanza is nearly upon us. It is the “official” start to holiday shopping that sets the tone for retail success for the rest of the season. The entire business is feeling the pressure, especially the IT and digital departments, which are becoming increasingly responsible for ensuring retailers are prepared with the right technology ahead of the big day. And with good reason. According to Forrester Research,…

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Conquer Your Competition

For SEOs, the battle to rank highest in the search results often comes down to survival of the fittest. But if you know how to size up your competition, you can gain the upper hand and become king of the jungle!

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5 Quick Tips to Increase Engagement on Instagram

With more than 200 million monthly active users, 60 million images shared daily, and 1.6 billion daily “likes,” Instagram is growing at an astonishing rate and crushing the alternatives when it comes to brand engagement. According to one study from Forrester, Instagram delivers 58 times more engagement per follower than Facebook and 120 times more than Twitter. The opportunities on Instagram are simply too good to ignore.

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9 Crucial Tools for Web Designers

Most companies spend thousands (and thousands) of dollars looking to give their Web designers the tools they need to do their jobs efficiently and successfully, but are they spending their money on the right tools?

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5-Point Checklist for Handling Negative Reviews

Offering products and services in today’s hyper-connected world means there are multiple channels where your business will be rated and reviewed. And, the only real guarantee is that if your brand hasn’t received a negative review yet, it will. In short, you can’t please all the people all the time. The way you handle the online reviews, however, says more about your business than what the original reviewer had to…

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What’s Driving Engagement on Twitter?

For many digital marketers, Twitter is a conundrum, wrapped in a riddle, surrounded by mystery. Despite their best efforts (informed, strategic and actionable), getting users engaged with your brand and its messaging remains elusive. There is some evidence however that certain tactics do indeed drive a greater and more valuable response.

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