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9 Facebook Changes to Know

Canvas: A New Ad Experience Canvas is a new ad format that Facebook has been testing since June. Now, the social network is testing a new, full-screen experience within Canvas. After clicking on an ad, consumers will see a fast-loading, full-screen ad where they can browse through a variety of products before converting on the retailer’s website.

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Web Design Mistakes that Kill Rankings

1. Neglecting mobile devices Mobile searched surpassed desktop search in 2015. As such, Google will actually penalize you for not having a mobile version of your website. That means you’re missing out on the search engine traffic that you could get from the people who complete a quick Google search while on the move. This affects everything from restaurant recommendations to where to find the best price on new bar…

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How Much Time Does SEO Really Take?

To the uninitiated, SEO can seem daunting. Getting started is relatively easy, but in order to be successful in an especially competitive environment, you need to dedicate yourself to the strategy. You’ll have to acquire new skills, consult the community with problems you can’t solve on your own, and continually scale up the diversity and intensity of your strategies.

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3 Simple Content Marketing Tips for Retailers

1. Provide Value One of the best ways to increase the effectiveness of content is to make sure that it provides value to consumers. Clothing retailer Aerie, for example, recently sent out an email with the subject line “Our Stylist’s Tip: Add Something Extra!” Not only does the subject line gets straight to the point, but it also doesn’t come off too promotional, which isn’t the case for many e-commerce…

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5 Reasons Why Your Website Will Never Be Successful

There are currently more than 1 billion live websites. In the time you’ve taken to read this sentence, four new websites have been created. With the proliferation of websites it’s difficult to stand out among competitors and businesses are increasingly challenged to leave a unique mark in the rapidly evolving Internet landscape. This, in addition to the fact that we’re in the middle of an information overload, makes it easy…

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3 Tips to Make Your Website More Social

As social media has matured, it has made one of the most difficult transitions a medium can undergo, evolving from a casual time waster to a necessary business tool. Seeing the massive amount of time consumers spend on social networks, many brands have incorporated social elements into their own websites in hopes of driving more traffic, higher on-site engagement and increased conversions.

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