A year-end marketing review, or an end-of-year (EOY), is more than taking a quick glance at Google Analytics to look at year-over-year (YoY) website traffic or solely reporting on whether or not your business goals and your key performance indicators were met. In fact, it is the culmination of the team’s work and all of your marketing activities for the year. An end-of-the-year marketing review should be a summary of…
If you were asked to provide a digital marketing progress report, how do you think you would do? Would you even know what to do? Sure, there’s a chance that you could be doing a stellar job. However, in order to illustrate that success, you need to be able to showcase the numbers in order; otherwise, you won’t be able to make a convincing impression. Let the KPIs and metrics…
Trademarks and search engine optimization (SEO) have been hot topics since search became monetized many moons ago. Websites are now essential for any business, and search engines are what attract potential customers to you. Using relevant information and certain keywords is what brings this traffic in. Both trademarks and search engine optimization are broad and complex topics, so let’s first let’s define them. Once we briefly define them, we’ll discuss…
Connected TV is now at the heart and center of what is defined as TV advertising. It has seen quite a surge in popularity over the years. And for good reason. More than 164 million U.S. users are accessing content through connected TV, with it expecting to rise to a whopping 204 million by 2022. The allure of getting your ads on the big screen without a huge price tag…
