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Is Pay-Per-Click Worth It?

Posted by: Omaha SEO Company , February 20, 2023
Posted in Pay Per Click Marketing - Disadvantages, Pay Per Click Marketing Advantages, PPC | | 375 Views

Is Pay-per-Click Worth It?

You may be asking yourself if a pay-per-click ad campaign is worth it and can bring you the return on investment you’re after if you want to generate leads, drive traffic, and boost sales. We won’t leave you hanging until the end — the answer is generally “yes.” Most businesses that launch PPC ad campaigns can expect to make double the amount they spend on running PPC ads. The reason is simple. PPC only offers hot leads, meaning eager customers who are already looking for your products or services and are ready to buy now.

The full story is more complicated, of course. Keep reading to find out how your business can benefit from pay-per-click — and what to watch out for.

Is Pay-Per-Click Worth It?

What Is PPC Advertising?

Pay-per-click advertising remains the dominant model in the digital advertising field. PPC ads allow you to get your ads in front of a targeted audience of people interested in your products or services — but instead of paying for the entire campaign or for each exposure, you only pay when someone clicks on the ad and is directed to a landing page on your site.

PPC isn’t the only ad model, but it remains the most popular (and the go-to route for businesses that want quick results). Many of the ads you see and click on yourself operate on a pay-per-click model, and they include:

  • Paid search ads, also called sponsored search results
  • Social media ads
  • Display ads on third-party websites
  • Social media ads
  • Google shopping ads
  • Amazon ads

The pay-per-click ads your future customers decide to interact with may consist solely of text (in the case of paid search ads), may be well-designed static ads that combine visuals and text, or video ads. YouTube is a great example of a platform where PPC video ads can maximize your ROI.

How Much Will a Pay-Per-Click Campaign Cost You?

The cost of a click depends on your niche and the advertising platform you choose to advertise on. However, businesses spend an average of $2.59 per click.

Whether that sounds like a lot or a little depends on your budget. Small business owners who dread the thought of paying over $2 for a single click should keep in mind that the ROI is more important than the cost per click, though. If you make $2 for every $1 you spend on PPC ads, that’s a great success.

The clicks you get from a pay-per-click campaign are not the only cost you will have. Many small business owners choose to design their own PPC campaigns, and those can be successful given the right skill set. However, most businesses can expect significantly better results from a pay-per-click campaign if they outsource their pay-per-click marketing responsibilities to a reputable digital marketing company.

Good digital marketing agencies have years of experience in designing and managing PPC marketing campaigns. Small startups and local businesses that aren’t sure they have the budget can ask for a free quote to determine whether they are ready to run a professionally-designed pay-per-click campaign.

What Makes Pay-Per-Click Ads So Good?

Pay-per-click ads have lots of advantages:

  • You only have to pay when someone clicks on your ad — and PPC ads only bring highly-relevant leads. PPC clicks are much more likely to convert than organic search queries.
  • Pay-per-click campaigns are targeted. You’ll get to decide who should see your ad with an impressive level of precision.
  • A pay-per-click campaign can deliver results instantly.
  • A PPC campaign will give you lots of valuable data you can use to design better advertising campaigns in the future.

Best of all, pay-per-click ads are scalable. This advertising model is suitable for businesses of all sizes, from local carpenters who want to reach their neighbors to globally-famous brands. Pay-per-click ads remain popular because they offer an excellent and measurable return on investment. They’re one of the best ways to drive traffic, leads, sales, and profit.

So, Is Pay-Per-Click Worth It?

Ecommerce stores, local businesses, and large established brands that want to generate leads and boost sales almost always benefit from PPC campaigns and their extensive targeting options. As long as you hire a professional marketing agency to design your ads, a positive return on investment is essentially guaranteed. You can definitely say pay-per-click ads are worth it!

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  • Omaha Search Engine Optimization SEO services
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Our marketing services goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media masterminds, and online reputation management specialists. With over 10 years of experience, we have developed a system that ensures the success of our clients with our products and services.

Our SEO agency is here to ensure your website is ranking high. Our goal is the top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Pay Per Click Marketing

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Omaha SEO Company Reviews

Omaha SEO Company
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Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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