Even for businesses whose service area is limited to a small geographic region, search engine optimization is still an effective method of driving targeted traffic to their websites. In fact, there are several easy-to-follow tips that all local businesses – whether service providers, information publishers or e-commerce merchants – can use to improve their local SEO rankings and land more customers.
Most companies spend thousands (and thousands) of dollars looking to give their Web designers the tools they need to do their jobs efficiently and successfully, but are they spending their money on the right tools?
