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Looking for More Organic Traffic in 2015?

Posted by: Omaha SEO Company , December 31, 2014
Posted in 5 Myths of SEO, 9 Ways to Improve SEO, Backlinks, Email Marketing, Google Place Ranking, Google Ranking, Google SEO, Keywords, Meta Tags, Organic SEO, Pay Per Click Marketing - Disadvantages, Pay Per Click Marketing Advantages, SEO, Site Ranking, Social Media, Social Sites | | 372 Views

Looking for More Organic Traffic in 2015?

For a long time people focused on optimizing only their website and doing so to rank in Google. There is absolutely nothing wrong with this, but if you haven’t learned by now, diversification is key if you are going to rely on organic traffic to promote your business. Generally when people talk about diversifying their online marketing, they are referring to using a combination of PPC, Social, Content Marketing, and SEO.

Today we are going to look at how you can diversify your organic traffic sources so you can rest easy, even after one of the many Google updates that are bound to come in 2015.

Why Do You Use SEO?

Traffic and Brand Awareness! If you are running an SEO campaign it is to get people to your digital properties, make them aware of your brand, and drive them into your sales funnel.

Why Not Just Use PPC or Social?

SEO is more cost effective than Pay Per Click, drives more traffic than social media, and converts more traffic into customers than nearly any form of marketing.

Looking for More Organic Traffic in 2015?

1. Local Directories

local directories are easy to submit your site to and they are great for use as a reputation management property and a direct traffic source. In order to get the most traffic possible from your local listings you should:

  • Focus on high traffic directories like Angie’s List
  • Be sure to completely fill out your listing, add images, and seek reviews
  • Update your profile regularly and take advantage of any forum or blog options on the sites.
  • Build links directly to your profile to improve its’ organic ranking, this is known as Barnacle SEO and is very effective.

2. Social Media

As a standalone marketing source, social media is capable of sending new customers to your business but when you optimize your profiles and combine them with SEO you can greatly increase this number. Here is what you need to do:

  • Give your social profile a search friendly title and description. This is likely going to be your brand name and a keyword.
  • When listing your site on local directories or guest posting, be sure to point some back to your social profiles.
  • Regularly share links that point back to targeted lead capture pages, be sure to include images as well.
  • As with local directories, Barnacle SEO is a good way to rank your profiles for keywords in Google.

3. Video Marketing

Using videos in online marketing is certainly not new but it is growing in popularity. When you create a video for marketing you want to take the following steps to gain maximum exposure:

  • Upload the video to YouTube. Google Hangouts rank really well and are a quick and easy way to produce some videos.
  • Give the video a descriptive file name, including your target keyword.
  • Add the video to as many of your local listings as possible, this will drive up the number of views and embeds, both of which are ranking factors on YouTube.
  • Share the videos across your social platforms to encourage views and comments.
  • Add a unique 300-400 word description of your video on YT and include the tags from other videos ranking for your key terms, competitor videos can also be viewed to find the category to use if you are not sure.
  • Comment on relevant videos to get referral traffic to your channel.
  • You guessed it, build links to the video just like you would your website. This will help you rank in YouTube and in Google for certain keywords.

4. Slide Sharing Sites

Slide share and other similar sites allow you to upload slideshows so they can be shared, embedded, or downloaded. Much like YouTube, the following steps will help you maximize exposure:

  • Share and embed the slideshows in local directories, social profiles, and web 2.0 properties
  • Comment on related slide decks to send referral traffic to your slide deck
  • When creating a slideshow remember, the contents are transcribed below the upload to try to make it search friendly.
  • When naming the presentation and writing the short description remember, that is likely the page title and Meta description for search engines so follow best practices when uploading
  • Slide and document sharing sites are still able to rank very well in Google. Like the other listings, be sure to build links to your slideshow so that it can rank for your target keywords.

5. Link Building

Link building has been a crucial part of how people navigate the internet since its’ creation. Over the past several years, some methods of link building have become far less effective in ranking websites but they are still valuable for referral traffic when done correctly. Some of these include:

  • Blog/Forum Commenting
  • Guest Posting
  • Niche Specific Directory Links
  • Press Releases
  • Q & A Sites

On the other hand, there are still several methods of link building that do result in higher search rankings, here is a brief overview of link building from a recent presentation.

When building links directly to your website you should stick with the white hat methods mentioned above but when you are building links to third party sites such as profiles, you can be a be more daring since sites like Facebook are not going to get penalized for a few questionable links. The end game here is simple, rank as many properties as possible for terms you want to be found for and even if you lose a few spots when the next update rolls out, you should still have several traffic sources remaining without turning to paid traffic.

Omaha SEO Company

We are premier internet marketing company providing:

  • Omaha SEO services
  • Website Design
  • Local SEO
  • Email Marketing
  • Social Media Marketing
  • And More

Our goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients.

Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

 

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Omaha SEO Company Reviews

Omaha SEO Company
Omaha SEO Company
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Jared Mertz
Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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