Rivals Yahoo (YHOO) and Google (GOOG) have come together under a deal revealed in October. The two battle in the search business, and according to the comScore’s rankings of desktop search for October, Google had a 63.9% market share, followed by Microsoft (MSFT) at 20.7% and Yahoo at 12.6%. Yahoo will now work with Google in addition to its existing partnership with Microsoft’s Bing. Let’s explore the details.
1. Neglecting mobile devices Mobile searched surpassed desktop search in 2015. As such, Google will actually penalize you for not having a mobile version of your website. That means you’re missing out on the search engine traffic that you could get from the people who complete a quick Google search while on the move. This affects everything from restaurant recommendations to where to find the best price on new bar…
To the uninitiated, SEO can seem daunting. Getting started is relatively easy, but in order to be successful in an especially competitive environment, you need to dedicate yourself to the strategy. You’ll have to acquire new skills, consult the community with problems you can’t solve on your own, and continually scale up the diversity and intensity of your strategies.
There are currently more than 1 billion live websites. In the time you’ve taken to read this sentence, four new websites have been created. With the proliferation of websites it’s difficult to stand out among competitors and businesses are increasingly challenged to leave a unique mark in the rapidly evolving Internet landscape. This, in addition to the fact that we’re in the middle of an information overload, makes it easy…
