Google, Yahoo Back Together in Search Deal

Posted by: Omaha SEO Company , November 16, 2015

Posted in SEO | | 311 Views

Rivals Yahoo (YHOO) and Google (GOOG) have come together under a deal revealed in October. The two battle in the search business, and according to the comScore’s rankings of desktop search for October, Google had a 63.9% market share, followed by Microsoft (MSFT) at 20.7% and Yahoo at 12.6%. Yahoo will now work with Google in addition to its existing partnership with Microsoft’s Bing. Let’s explore the details.

Google, Yahoo Back Together in Search Deal

Past Relations

This is not the first time that Yahoo and Google have worked with each other. In 2000, Google was made Yahoo’s default provider for search results and ads. The partnership lasted until 2004 when
Yahoo came up with its own in-house system for search and ad serving which were mostly picked via acquisitions.

In 2008, Yahoo wanted to enter into a deal with Google, but that was scrapped on antitrust concerns by the U.S. Justice Department. Yahoo eventually entered into a deal with Microsoft in 2009, giving up its own search tools and technology. Yahoo, however, hasn’t seen desired results and has been seeking to bolster its revenue from search beyond Microsoft. That became evident as Yahoo and Microsoft agreed to amend the search partnership in April.

The New Deal

In July, Yahoo confirmed it was testing other search service providers including Google, and Yahoo CEO Marissa Mayer announced during her company’s third-quarter earnings call last month a three-year non-exclusive search deal with Google for desktop and mobile, pending a review by the Justice Department. Under the deal, Google will provide ads to Yahoo under its AdSense for Search (AFS) service and will pay Yahoo a certain percentage of revenue for AFS ads displayed on Yahoo websites. Yahoo, meanwhile, will pay Google fees for requests for image search results or web algorithmic search results.

The Bottom Line

Although the deal looks good now, it still needs to get an approval from the Justice Department and it excludes Europe, most likely to circumvent antitrust issues. If all goes well and the deal gets a nod from regulators, Yahoo will become a common platform which would indirectly connect the three major competitors in the Internet search and ad segment. For now, Yahoo and Google must be keeping their fingers crossed that 2008 isn’t repeated.

Omaha SEO Company

We are premier internet marketing company providing:

Omaha SEO services
Website Design
Local SEO
Email Marketing
Social Media Marketing
And More

Our goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients.

Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

Omaha SEO Company

5.0

Based on 41 reviews

Jared Mertz

13:58 16 Dec 19

Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!

Ash H

13:54 09 Dec 19

My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!

Kevin Blackmon

17:10 01 Dec 19

I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.

Arik Solberg

20:39 26 Nov 19

At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!

Larissa Carlson

17:40 22 Nov 19

We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.

Carl Jarl Locksmiths

20:59 18 Oct 19

We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.

Tonya Boeckenhauer

16:35 09 Oct 19

Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!

Phil Labadie

22:10 26 Sep 19

Omaha SEO Company Gets FIVE STARS!We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!

Bob Fritz

16:07 28 Aug 19

Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.

Robert Kraft

20:00 27 Aug 19

I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.

Susan Mortensen

16:21 16 Aug 19

They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!

Ryan Ross

14:08 27 Apr 19

Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.

Julie Fowler

19:39 05 Feb 19

We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.

Charles Farley

19:58 07 Dec 18

Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.

Legacy School

14:35 02 Nov 18

Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.

Kathleen Cavanaugh

23:35 07 Sep 18

Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.

Next Reviews