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5 Reasons Why Your Website Will Never Be Successful

Posted by: Omaha SEO Company , September 3, 2015
Posted in Website Design | | 354 Views

5 Reasons Why Your Website Will Never Be Successful

There are currently more than 1 billion live websites. In the time you’ve taken to read this sentence, four new websites have been created. With the proliferation of websites it’s difficult to stand out among competitors and businesses are increasingly challenged to leave a unique mark in the rapidly evolving Internet landscape. This, in addition to the fact that we’re in the middle of an information overload, makes it easy to lose sight of the basics that make a good website. A website should tell a story and communicate information seamlessly to the end-user, otherwise it runs the risk of turning visitors off completely.

5 Reasons Why Your Website Will Never Be Successful

Below are 5 reasons that your website will never be successful and basic tips companies should keep in their back pocket and utilize in order to prevent their websites from becoming uninteresting and outdated.

1. LACKS USABILITY

A website can often be the first impression of a company and a confusing website will push potential customers away just as quickly as they landed on it. Users need to be able to find what they are looking for with easy-to-navigate pages and readily accessible information that promotes further exploration. A clean layout with clear headers and information displayed in a user-friendly way encourages repeat visitors to frequent the site and obtain the information effortlessly.

2. INFORMATION OVERLOAD

A bunch of words staring at potential customers is a surefire way to get them to leave a website. Customers crave information but businesses need to be mindful not to over communicate main points. It’s easy to upload copious amounts of text and images on a website to make sure all of the bases are covered but in many cases it’s too much information that ends up overwhelming the user. Provide key information that customers are looking for and relay it in a way that’s easy for them to digest. Write in short sentence and in bullets when possible. By presenting focused information in a logical way customers can address their questions sufficiently.

3. POOR WEBSITE NAME

Choosing a website name is one of the toughest parts of the branding process. Finding an available URL that aligns with the company’s image and can be easily optimized for search rankings are essential factors to consider. Previously, a company was only recognizable if it had a .com domain extension but times are changing and with the onset of a number of generic top level domains (gTLDs) – like .business, .brand and .website – companies have the option to choose from a growing pool of extensions that are ideal for the company in the long term. A notable name creates a unique opportunity to align a company, individual or new product website to better reach the target audience.

4. NO CALL-TO-ACTION

Unfortunately the work doesn’t end once a customer gets to the site and sees a visually-appealing layout with easy-to-use tabs. There has to be a call-to-action (CTA) that encourages customers to go beyond “window shopping” and take the plunge by making a purchase either directly on the website or being able to search locations where the product is available. Service providers can ask customers to contact a representative to learn more or have a virtual assistant available online for questions. Smaller CTAs such as encouraging customers to follow the business on social media or sign up for email newsletters keeps both potential and existing customers up to date on the latest news. Making the site interactive and determining what the end result and call to action needs to be for the company’s business model is crucial.

5. NOT MOBILE READY

Mobile growth has surged and more and more customers are accessing websites directly from their smartphones and tablets than ever before. Therefore it’s critical that websites are mobile ready so customers can easily view the content on smaller screens. Customers have a short attention span so information should be easily readable regardless of what device they’re viewing the website on. It’s also important to ensure the website loads quickly on any device so sticking to simple HTML instead of flash may be ideal.

Websites are essential to a company’s success and take a great deal of time and dedication to build and maintain. It’s important that resources are dedicated to ensuring that this platform is constantly up to date and working correctly.

Omaha SEO Company

We are premier internet marketing company providing:

  • Omaha SEO services
  • Website Design
  • Local SEO
  • Email Marketing
  • Social Media Marketing
  • And More

Our goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients.

Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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Omaha SEO Company Reviews

Omaha SEO Company
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Jared Mertz
Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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