Content Your Social Followers Want

While still a digital mystery to most brands, social media has quickly become a valuable channel for those that can leverage its innate power. What makes social so interesting is that audiences self-select somewhat, defining their interests, aligning themselves with both their wants and needs. If marketers can identify the optimal audience, develop in-demand content and craft messaging that compels prospects to convert into leads, social media can provide immense…

Read More…

Comments Off on Content Your Social Followers Want

Avoiding SEO Mistakes

Today we are going to look at some SEO mistakes that newbies are prone to making so that you don’t have to learn them from experience.

Comments Off on Avoiding SEO Mistakes

Video Marketing Errors

Thanks to the video, however, marketing is being revamped and reinvigorated in many ways. Often though, professionals who are innovative enough to explore the many opportunities that video marketing presents, are stuck in the old school way of thinking – failing to stretch their story-lines, calls-to-action, graphics and even humor.

Comments Off on Video Marketing Errors

Marketing Opportunities

Marketing Opportunities This is an exciting time to take advantage of the many marketing opportunities available for your business. The quickly evolving digital world presents businesses with the opportunity to reach customers across online channels and do so with unprecedented efficiency.

Comments Off on Marketing Opportunities

SEO vs. PPC: Which Works Best?

SEO vs. PPC: Which Works Best? You’re looking to boost traffic to your website. But you’re not quite sure whether to use SEO vs. PPC. Search engine optimization and pay per click advertising both drive search traffic. These highly effective search engine marketing tools are essential to the success of your digital marketing campaign. Let’s examine what these tools are and how they’re used, so you can choose the best one…

Read More…

Comments Off on SEO vs. PPC: Which Works Best?

Preventing Negative SEO

Negative SEO is real. It is possible to damage, if not destroy, a site through the use of malicious backlinks and aggressive backlink spamming. Negative SEO is a legitimate danger that can ruin a site’s revenue and cripple a business. But it is also possible to defend against it. If you are a victim of negative SEO, suspect negative SEO on your site, or simply want to protect against a…

Read More…

Comments Off on Preventing Negative SEO