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Content Your Social Followers Want

Posted by: Omaha SEO Company , June 17, 2016
Posted in Social Media, Social Sites | | 678 Views

Content Your Social Followers Want

While still a digital mystery to most brands, social media has quickly become a valuable channel for those that can leverage its innate power.

What makes social so interesting is that audiences self-select somewhat, defining their interests, aligning themselves with both their wants and needs. If marketers can identify the optimal audience, develop in-demand content and craft messaging that compels prospects to convert into leads, social media can provide immense value.

1. See What’s Already Popular

The best way to find out what type of content will resonate with your audience is by looking at what is popular – or trending – with your company’s niche audience.

One way to do this is by keeping an eye on competitors’ content strategies or by searching for industry-related terms or hashtags on social networks like Twitter and Instagram. For instance, a pet supply retailer could search “#DogProblems” on Twitter and find that some people using this hashtag are interested in learning more about grooming for the summer. With this insight, the retailer could create a “Summer Guide to Dog Grooming” article that would resonate with this audience.

2. Take a Look at Your Own Insights

Even if your brand’s overall content strategy isn’t performing as well as you want it to, you can still gain some insight from your own analytics. Which blogs or email newsletters have performed the best in the past? By taking inventory of your best and worst performing content, you can shape future strategies because you know what type of topics resonate with your audience as well as which ones are missing the mark. What’s more, looking at Facebook Insights>Posts can show you what content is getting the most clicks, comments, reactions or shares. While you are there, be sure to visit the “Overview” section to get a look at your Page’s demographics to understand who your largest audience is (e.g., females between 25 and 34) and determine content strategy based on that information.

3. Review Customer Feedback

Outside of engagement analytics, your customers likely already give you some pretty big hints about the type of content they want – but it is up to you to listen to what they say. By sifting through customer inquiries, complaints and feedback, business owners can get an idea of the type of content that would best resonate with their audience.

For example, if the pet supply retailer notices a lot of support tickets inquiring about the safety of elk antlers for dogs, it is a safe bet that an article that provides insight on the topic would be a hit with the retailer’s audience. It is important, however, to also think about the bigger picture. Instead of just writing an article about elk antlers and safety, the retailer could create an info-graphic highlighting the safest toys for dogs, or even a list of unsafe dog toys. By looking at the bigger picture, the retailer can easily create three or more related, yet different, pieces of content that are all relevant to his or her audience.

4. Target with Hashtags

Even if you are creating content that is relevant to your audience, it will not perform well if it is not seen by the right people. Fortunately social networks make it easy for businesses to target audiences organically with hashtags. That said, in order to be successful with hashtags, businesses must use the feature on the right words or phrases.

For starters, local businesses are wise to use location-based hashtags for a better chance to reach nearby consumers. Additionally, it is important to use hashtags on words or phrases that are more likely to reach your niche, rather than broader terms. If the pet supply retailer publishes a post on Twitter with the caption “Discover five natural ways to keep your dog safe from ticks this summer,” it is a better idea to hashtag the word “tick” or add a hashtag like “tickprotection” to the end of the caption, rather than hashtag a broader term like “summer.” This is because the word “summer” is likely to turn up a lot more results, and will probably get lost in the shuffle instead of seen by the right audience.

5. Quality is King

When all is said and done, the most important thing for business owners to keep in mind when coming up with a content strategy is that quality reigns supreme. After all, if a piece of content provides value and is well-written, it is much more likely to get shared on social and have the potential to go viral.

Omaha SEO Company

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Our goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients.

Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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Omaha SEO Company Reviews

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Jared Mertz
13:58 16 Dec 19
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Ash H
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My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
17:10 01 Dec 19
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Arik Solberg
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Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!
We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
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20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
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16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
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14:08 27 Apr 19
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Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
19:58 07 Dec 18
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Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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