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Marketing Opportunities

Posted by: Omaha SEO Company , March 23, 2016
Posted in Marketing | | 746 Views

Marketing Opportunities

Marketing Opportunities

This is an exciting time to take advantage of the many marketing opportunities available for your business. The quickly evolving digital world presents businesses with the opportunity to reach customers across online channels and do so with unprecedented efficiency.

Unfortunately small businesses do not always have the resources to take advantage of this new wave of marketing opportunities. The small business sector has high expectations for revenue growth in 2016 – 85 percent of small business owners expect increased revenue this year, according to a recent study conducted by Yelp.

Small business owners face many of the same marketing and sales complexities as larger companies – from managing customer information and engaging prospects authentically to efficiently sending automated, yet personalized, communications.

However, Small business’s rarely have a seasoned marketing team on board, and as a result, are missing opportunities to expand their markets, take advantage of the many marketing opportunities, and increase their sales.

The good news is that marketing technologies are making it easier and more efficient for any entrepreneur or small business employee to take advantage of the many marketing opportunities available.

Here’s a few ways you an take advantage of the many marketing opportunities and tools available to succeed:

DO YOUR OFFLINE WORK FIRST

Before you can have an effective digital marketing strategy, a little offline work is necessary to get to know your audience. Take a look at your best existing customers and prospects.

What unique characteristics and needs do they have? What sets them apart from each other – industry, revenue, income, gender, age? Determine groups, or audience segments, based on the categories and criteria that make sense.

You’ll also need to test to determine which marketing messages resonate best with your audience. Are certain products or services more popular than others? Have customers been more excited about certain aspects of a service you offer?

DIVIDE AND CONQUER, INTELLIGENTLY

Be as specific as you can in your targeting. It is better to “own” a specific segment of your market than simply be a contender in a broad market. Once you have an idea of how to segment your customers and leads, go beyond demographics to separate them into groups based on similar behaviors and preferences.

For example, an e-commerce company may have segments of “holiday buyers,” or “diatomaceous earth,” or even a group that “custom shirts,” or “shirts printing.” A small company’s segments may include “carpet cleaning,” “sports bar & grill,” “Natural Stone,” “Warehousing and shipping,” “truckload carriers,” “landscaping design,” and “lawn care.” As you can see, each of these example groups would likely have very different interests, so it’s important to identify these characteristics early on to engage them effectively.

DON’T JUST “SET IT AND FORGET IT”

With all the time you’ve saved with automatic follow ups and emails, you should consistently monitor customer reactions. Which emails, subject lines, and website pages are driving more clicks and sales? Which are not? Pay attention.

The more you know about your customers’ likes and dislikes, the more you can tweak your content to focus on what’s working and what’s driving revenue.

MAKE SMALL CHANGES FOR BIG IMPROVEMENTS

With all of the information you’ve collected and the extra knowledge you have about your customers, take the time to make small changes that can have a huge impact.

Updating an email subject line to mention a popular product feature or tailoring the time of day that an automated email message goes out can have a huge influence on response rates and ultimately, your sales.

Small businesses have a lofty – but winnable – marketing and sales challenge. They must address the same savvy consumers who are accustomed to engaging with marketing messages from larger businesses, such as hyper-customized messaging, cross-sell/up-sell promotions, and product ratings or reviews.

Omaha SEO Company

We are premier internet marketing company providing:

  • Omaha SEO services
  • Website Design
  • Local SEO
  • Email Marketing
  • Social Media Marketing
  • And More

Our goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients.

Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

 

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Omaha SEO Company Reviews

Omaha SEO Company
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Based on 41 reviews
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Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!
We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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