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Preventing Negative SEO

Posted by: Omaha SEO Company , February 19, 2016
Posted in SEO | | 371 Views

Preventing Negative SEO

Negative SEO is real. It is possible to damage, if not destroy, a site through the use of malicious backlinks and aggressive backlink spamming. Negative SEO is a legitimate danger that can ruin a site’s revenue and cripple a business.

But it is also possible to defend against it. If you are a victim of negative SEO, suspect negative SEO on your site, or simply want to protect against a potential attack, this article is for you.

Preventing Negative SEO

USE SOFTWARE FOR WEBSITE SECURITY

A company’s biggest threat of negative SEO is hacking and bot infiltration. It can cause irreversible damage to a website and reputation. If a site is hacked, it’s both expensive and time consuming to restore it to its original state. In many cases, it’s impossible to reverse the destruction. And, it’s certainly too late to repair the SEO damage with Google.

Companies like Distil Networks have designed and built software that will protect a website from 99.9 percent of all bots and hacks. It’s more secure and powerful than any browser firewall, and is designed with negative SEO in mind. By creating a database of bad bots, it can quickly identify malicious intruders. It also monitors typical and natural user behavior on a site. If it senses strange behavior, it will instantly protect the site using techniques like bot throttling.

SET UP GOOGLE WEBMASTER ALERTS

First, turn on Google Webmaster Tools email notifications. This may not signal the start of a spam attack, but it will at least keep your GWT information top of mind as you maintain a defensive posture against SEO bullies.

Go to Webmaster Tools → preferences, and turn on notifications for all issues.

MONITOR BACKLINKS

As mentioned, negative SEO techniques include sending spammy backlinks to a site. If a company can keep track of all its current backlinks, it will be easier to spot malicious offenders. A quick Google search for backlink monitors will bring up plenty of tools and software to visualize a site’s linking structure. On many services, site owners can even set up email notifications when someone links to their site. My personal recommendation is to use Majestic Site Explorer to monitor links and link growth.

SPEAK TO THE ENEMY

If you know, beyond the shadow of a doubt, the individual or organization responsible for the negative SEO, then you may want to confront them.

It sounds a bit old-fashioned or ornery but you never know. Some people can be reasoned with. Maybe an email will do the trick — “Hey, do you mind not doing this?”

If that doesn’t work, then ramp it up a notch. If the enemy doesn’t speak to you, then speak to the world. Express your concern on social media. If you can create enough buzz about someone who is intentionally damaging your site, it might create the defense you need.

CHECK FOR DUPLICATE CONTENT

Google is very tough on duplicate content and plagiarism. If it spots content on another website without permission, it will penalize the original poster anyway. With that in mind, Web professionals should keep an eye out for content appearing on other websites. One simple method is using a tool that most editors and content websites use to check plagiarism, called Copyscape. This tool will scan the Internet for traces of duplicate content. Users can input a website address, or paste the body content into the box.

USE SOCIAL MEDIA TO HUNT FOR VICIOUS ACTIVITY

Social media is great for discovering negative SEO. Professionals can quite quickly find accounts and spammers that are purposely trying to harm their site. Rivals will use these accounts to spread spammy links to the site, and encourage sharing. It will slowly lead to a wider and natural looking negative linking strategy. They’ll also use these accounts to spread duplicated content, and simply to damage a company’s online reputation. Site owners should use the search functions of Twitter and Facebook, and report negative-SEO links as spam before they grow.

A PREVIOUS SEO MADE THESE LINKS

Some people are shocked when they find out that their SEO company has been building them unnatural links.  I have seen many cases where an SEO company promised they were going to give a site “White hat links” or links that were within the Google guidelines, but in reality it looks like they outsourced the job to a cheap linkbuilding company that created spammy bookmarks, blog comments and forum signatures.  If you’ve got unnatural links and you’ve ever hired an SEO company, there is a good chance that those bad links were actually made on purpose and that YOU paid for them!  Remember, prior to April of 2012, these links used to work well to rank pages and very few websites would get penalized for using them.

One thing to remember, when hiring an SEO Company always ask them to give you a list of high traffic, medium traffic, and low traffic keywords related to your business.  I hear everyday from potential clients that an SEO Company contacted them and mentioned they can get on the first page of Google within two weeks.  That’s either Negative SEO, which you get penalized for, or a low traffic keyword, which won’t get you the results that you are looking for.

Make sure to also ask for a list of long tail keywords as well, or in phrases.  Most people will search on Google starting with a word and eventually expand on it if they are not finding what they are looking for.

For example a t-shirt design and printing company:  Custom shirts Omaha, shirt design printing Omaha.  Now for others like a landscaping company or a company selling a certain product, then they are looking for a high traffic keyword like landscaping company, diatomaceous earth, natural stone, lolita wine glasses, warehousing, shipping, bar and grill or lawn care.  Make sure to always localize it with the city you are in.

Omaha SEO Company

We are premier internet marketing company providing:

  • Omaha SEO services
  • Website Design
  • Local SEO
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  • And More

Our goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients.

Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

 

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Omaha SEO Company Reviews

Omaha SEO Company
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Jared Mertz
Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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