If you run an online business, website traffic is your lifeblood because it enables your business model to work and pay your bills. Therefore, you need to employee multiple strategies to bring new website traffic to your site and keep old visitors engaged with your content.
For all of the talk of changing ranking factors and algorithm updates, ranking signals have remained largely the same. All indicators point to that trend continuing in 2017. Google has spent the last few years releasing an array of algorithm updates all aimed at providing users the right information at the right time. Even with their latest roll out of Penguin 4.0, and its addition to the core algorithm, the…
Search marketing is the cornerstone of any organization’s digital strategy. Search engines play an important role in that strategy, acting as the primary starting point for users before arriving at a Web page. This makes having a strong presence on Google incredibly important. If the target audience is arriving via a search, then an organization needs to make sure it’s well-placed across multiple niches for long periods.
