Directory scams have been around for as long as the phone book, and even though it’s not one of the most sophisticated methods out there it still manages to rake in thousands of illegal dollars from legitimate companies. If you’ve received a call from a representative that claims they’ll update your listing details for a fee, then you might want to think twice. Continue reading
Vision boards have emerged as powerful personal growth tools over the last few years. However, not many people are aware that vision boards aren’t just a great way for individuals to explore their goals for the future. That’s right — a marketing vision board or brand/business vision board can also help companies create coherent brand identities that appeal to their target audiences.
In recent years, there have been many developments and new products introduced in the realm of artificial intelligence (AI). The number of articles about artificial intelligence has doubled in the last 10 years, and we’re now living in a world where AI is more than a theoretical future. AI technology even has real-life applications today. But where does AI fit in marketing today, and what does the future look like?
While most business owners don’t have a crystal ball, fortunately, you don’t need one to achieve your goals for growth and success. In fact, there are several things that you can do to achieve your long-term goals. One of the most important things that you can do to help achieve your long-term goals is to develop and implement short-term marketing goals.
It’s hard to believe that we’re talking about holiday shopping when just yesterday, we were donning swimsuits and having fun in the sun poolside (at least that’s what it feels like, anyway). Time sure does move fast, but this post isn’t about time; rather, it’s about how you can reach holiday shopping consumers online.
Whether you own and operate a mom-and-pop shop but sell products via a website or you have an online-exclusive, eCommerce store, there’s no doubt that you want to make the most of the holiday season. After all, it’s one of the most important times of the year (perhaps the most important time of the year, depending on what industry you’re in) for retail sales. In fact, according to the National Retail Federation, the holiday shopping season presents the potential for massive amounts of revenue for in-store and online retailers.
