What is a Map Pack on Search?
What is a map pack on search? When someone searches for a local service or business location online, Google will show a map along with the organic search results without another click being needed. These map pack results appear in about 30 percent of first-page SERPs. This makes the map pack the most commonly displayed search engine results page (SERP) feature and vital for small businesses looking to increase their visibility in local search results.