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Consumer Intent & SEO

Posted by: Omaha SEO Company , January 19, 2021
Posted in Google Ranking, Marketing, SEO | | 690 Views

consumer intent

When trying to build a presence on the web, most companies understand that content is key. However, while the term search engine optimization (SEO) is often thrown around, what many companies fail to consider is consumer intent. Understanding consumer search intent is one of the secret ingredients that can take your content from being just okay to being outstanding.

Consumer Intent & SEO

All too often companies are sitting on content that is exceptional but simply does not rank for their targeted keywords. The main reason for this is because the keywords and user intent are simply not matching up.

What is Consumer Search Intent?

Search or consumer intent is the goal a person has when they are searching for information from a search engine. Often a user is looking for a specific resource or answer when they are conducting their searches.

For example, someone who is wanting a pizza recipe does not have the same search intent as someone that is looking for pizza delivery. Each one of these users is looking for the same topic, but they have different intents.

Intent and SEO

Consumer intent is an important aspect of SEO because Google cares about intent. The main goal for Google is to provide the user with the information they are seeking. When someone searches a specific term and gets information that is not relevant to their needs, Google is signaled of a mismatched intent.

For example, if someone is searching how to create a website and only gets back product pages for hosting sites, they are going to try another search and not click on anything that was provided. This tells Google intent of the search was mismatched.

Increase Your Reach

 When running a company and trying to build a content marketing strategy that is effective and successful, search intent is extremely important. This cannot be stressed enough. Consumer intent should be the main force behind any type of content that is created and used for your website.

Intent is important because the more specific that you make your content for numerous search intents, the larger the market you can reach. You are also going to be reaching more people at different funnel stages. This includes people who are just discovering your brand as well as people that are ready to convert. Focusing your efforts to match consumer search intent can improve your ability to reach anyone who is looking for the products or services that you offer.

Improve Rankings

The primary ranking factors of Google are authority, relevance, and user satisfaction. This information makes it easy to see why targeting keywords to match search intent can improve rankings on the search engine.

Search Intent Types

It may seem like determining customer intent is overwhelming. However, while there are endless terms for searching, there are really only four main intents to consider. These are informational, commercial investigation, navigational, and transactional.

Informational

Informational searches are when a user is simply looking for information. They might want a recipe, a guide for building or making something, or simply a definition of a term. Informational searches are very common search intents as people can look for an answer to any number of questions. However, not all informational search terms posed as questions. A person might simply put in Tom Hanks. When they search for a name, chances are they are simply wanting information about that topic.

Commercial

Commercial investigation searches are when a user might not be ready to purchase anything, but they want to investigate brands, services, or products. They have information about their needs but are ready to focus on the options that are available. Comparing brands and products is common during this type of search intent.

Navigational

Navigational intent is users who want a specific website. Instead of typing in the URL, they just want to quickly search for exactly what they want. Often a user might not know the exact URL, so a search is much easier. Often these searches are website names or exact brands and might have specifications that help the user find the exact page they want.

Transactional

Transactional intent searches are those made by users who are ready to buy something. This might be a service or a product. No matter what, these people know what they want and they are ready to buy it. Terms are typically branded as the user is no longer researching.

As a business, it is important to make sure that you understand consumer intent and create content that reaches out to all types of searches. Providing potential customers with information that they are looking for will increase your presence in searches, improve your ranking, and lead to more sales.

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Our SEO agency is here to ensure your website is ranking high. Our goal is to top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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Omaha SEO Company Reviews

Omaha SEO Company
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Based on 41 reviews
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Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!
We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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