Website performance has become a necessity for businesses of all sizes. Whether they serve website content to a local or global user base, one thing remains constant: website visitors will not hesitate to abandon a Web page that doesn’t load in times they deem acceptable. In fact, research has shown that after waiting as little as 3 seconds for a page to load, about 40 percent of users will abandon…
Since user-generated content (UGC) is seen as a more trusted source of information than content that brands create, Web retailers need to continue to learn how to harness UGC, reviews in particular, to improve conversion, customer lifetime value and other revenue-driven metrics. More specifically, today’s Internet merchants need a system in place for acquiring, managing and promoting product reviews. With dozens of modules and extensions available, modern e-commerce platforms have…
