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Blogging for Better SEO

Posted by: Omaha SEO Company , March 3, 2015
Posted in 5 Myths of SEO, 9 Ways to Improve SEO, Backlinks, Google SEO, Keywords, Meta Tags, Negative SEO, SEO | Tags: Blogs | | 734 Views

Blogging for Better SEO

Most Web professionals have heard of the potential SEO benefits of including a blog on their websites and updating it regularly. After talking with countless business owners though, it became apparent that many of them do not understand why blogging helps with SEO and with that, why it fails sometimes as well.

Blogging for Better SEO

Whenever you add a blog post to your website, you are really just creating another page. As with any page on your website, attracting inbound links will improve the authority of that page and, through internal linking, will improve other pages on your website as well. Each new blog post you add gives you another topic/keyword that you could possibly rank for as well as another avenue to feed links into your main website.

Internal Tiered Link Building?

If you have been around SEO very long you have likely heard of tiered link building. While stacking one set of spam links on top of another set is what might come to mind, that is not what we are talking about here.

Let’s say that you have a page on your e-commerce website for women’s fashion accessories. From that page you would likely link out to some of the accessories that you currently have in stock. The internal link from the broad topic page to the more specific pages will give the product pages a boost in authority and possibly in how they rank. You see this in action all the time, just think of sites like Website Magazine (that uses “channel” pages to group like content), Entrepreneur and Huffington Post. They leverage pre-existing internal authority to boost new pages.

How to Create Internal Authority Pages

You may have noticed that I have not mentioned Page Rank (PR) a single time in this post. This is because PR is a dead metric that is no longer being updated. When trying to understand the power of a website, domain and page authority are the primary metrics you should now be looking at. Installing the free Moz toolbar is a quick and easy way to view the authority of a website and even to look at how internal pages of your site compare when it comes to authority.

Now that you have shifted your thinking and now know how to check the authority of internal pages of your site; how can you increase page authority? This is where blog posts and internal tiered link come in handy. Let’s say that you write 20 blog posts over one month and each of those blog posts gets five links. You now have 100 links you can point to an internal page of your site. Going a step further, let’s say that the 20 blog posts were about sub-categories of a single topic. You now have 100 external links that can be pointed to a topically themed page via the 20 blog posts.

On the other hand, let’s say you write 60 blog posts over a month but do not get any external links pointing to them. Even though the blog posts are linking back to a themed page, their influence will be limited.

The Moral of the Story

Can blogging help with SEO? Yes, but you need to have a plan. Simply writing a blog post and adding it to your site will do very little if you do not have a strategy in place to promote your blogs, earning social shares and inbound links.

Contrary to popular belief, blogging less and spending more time promoting each blog can be more effective than blogging daily (it’s an example of an SEO mistake you might be making).

What about you guys? How has blogging helped your business?

Omaha SEO Company

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Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

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Omaha SEO Company Reviews

Omaha SEO Company
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Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!
We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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