Omaha SEO Company

402-616-5525

FREE CONSULTATION
  • Home
  • Services
    • Custom Websites
    • Search Engine Optimization SEO
    • Local Search Optimization
    • Pay Per Click Marketing
    • Social Media Marketing
    • Email Marketing
    • Graphic Design
    • Marketing Consulting
    • Videos & Photographs
    • Podcasting Services
  • Our Partners
  • About Us
  • Contact Us
  • Blog

5 Link Building Lies

Posted by: Omaha SEO Company , December 9, 2015
Posted in SEO | | 333 Views

5 Link Building Lies

Rolling over to a new year is a trigger point for “this or that is dead” articles; you would think that Google only makes update at the end of the year the way articles start popping up. That being said, here are five link building tactics that will still work in 2016 unless Google does decide to actually make a year-end change, in which case, we will cover it here.

5 Link Building Lies

1. GUEST POSTING IS FINALLY DEAD

Low-quality guest posting for the sake of building keyword rich anchor texts has been a bad idea for a few years now, if you are still doing this, it is time to get up to speed. If you are reaching out to high-quality sites that market to your audience, guest posting is never going to die. Even if it didn’t boost your rankings, it would still send qualified referral traffic, an instant win. So next time you read about the imminent death of guest posts in a headline, save your time and read something useful like how to build high quality links without writing a ton of content or tips on how to create great content.

2. WEB 2.0 LINK BUILDING NO LONGER WORKS

In the past many link builders would start link building campaigns off by creating blogs on sites like WordPress, Blogger and Rebel Mouse. In the past, a single article, often times spun, would be added to the blog and linked to the money site. These blogs would then have high volumes of low-quality links built to them in order to boost the Page Authority hosting the link. This method is no longer a good idea, as a matter of fact it should have ended in 2013 at latest.

3. PBNS ARE ALL YOU NEED

Done correctly, private blog network (PBN) link building can be pretty low risk and incredibly powerful. These types of links are like dynamite though. If you aren’t experienced, using them is dangerous. Failing to use them in just the right quantity can be disastrous and they are not always the best solution. If you are not familiar with building PBNs, don’t risk it, there are too many things that can go wrong. If you are using them, don’t make the mistake of using only these types of links. Link diversity is very important and you should be diversifying your efforts by getting links that drive traffic as well. Don’t try to cut corners and use just one type of links in 2016 or you are going to get burned.

4. SEO SOFTWARE IS “ONLY FOR SPAMMERS” OR IS A “PUSH BUTTON LINK BUILDING SOLUTION”

There are tons of pieces of SEO software on the market today that range from automated link building tools like GSA Search Engine Ranker to tools like Scrapebox, often referred to as the Swiss Army Knife of link builders. Automated link building is not a good idea in 2016 unless you know exactly what you are doing, why you are doing it, and fully understand the risks of your methods.

Other pieces of software are also wrongly demonized by those who don’t quite understand the many legitimate uses for those tools. Take Scrapebox for example, it was originally made to be a bulk comment spam tool and for that purpose, it is not useful to link builders any longer. On the other hand, you can use the tool to find broken links, locate resources pages at scale, and to pull URL lists from even huge sites, all of which are legitimate uses. Next time you read about a tool being the reason for an SEO failure, remember, no tool is better than its operator.

5. LINK BUILDING IS ALL YOU NEED

This may seem obvious to some of you but I have gotten numerous calls from people asking for our link building services and wanting to pass on any on-page SEO reviews or edits. SEO has evolved and with it, our role as marketers has also evolved. In order to successfully promote and rank a site, technical on-page SEO, page speed, UX, content assets and link building are all needed. If you want to get to and stay on top in 2016, you need to build assets that deserve to be ranked and that users will enjoy.

BONUS TIP: STOP ASKING – START RESEARCHING

I see and hear one type of question all the time. How many links do I need? What anchor text ratios should I use? How long does my content need to be?

The truth is, there is not a set number that you should shoot for across the board. If you are trying to rank for roofing services in St Louis, take the time to see what the top 10 sites are doing and make a side by side comparison of those metrics. You will quickly see that every keyword, niche and location takes a different combination to rank so stop asking for generalizations and spend that time doing research. My go-to tools for competitive research are SEMrush and Majestic Backlink Explorer, neither of which I am affiliated with.

Omaha SEO Company

We are premier internet marketing company providing:

  • Omaha SEO services
  • Website Design
  • Local SEO
  • Email Marketing
  • Social Media Marketing
  • And More

Our goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients.

Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

 

Previous
Next

Recent Posts

  • Are People Reading Blogs Anymore? June 21, 2022
  • Is Storytelling Effective for Marketing? May 27, 2022
  • What’s the Difference Between EAT and YMYL Content? May 9, 2022
  • Top Ways to Make Your Content SEO Friendly April 22, 2022
  • What Should I Be Looking at in Google Analytics? March 28, 2022

Omaha SEO Company Reviews

Omaha SEO Company
Omaha SEO Company
5.0
Based on 41 reviews
powered by Google
review us on
Jared Mertz
Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
Arik Solberg
20:39 26 Nov 19
At the start of the year I had decided to invest in a company to help me grow my landscaping business and reach a new market here in Colorado. Omaha SEO Company was the right choice and I began seeing results right off the bat. Their team started by stream lining my website and making sure all my internet search information appeared correctly and professionally. I was even given help designing my logo, which I absolutely love! Ive since recieved quality leads increasing my business this season. I couldnt be happier being backed by their aid/support, and I look forward to growth in 2020!
Larissa Carlson
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
Next Reviews
js_loader
  • Contact Info
  • Get In Touch
  • Text Us
Email
contact@OmahaSEOCompany.com
Phone
402-616-5525
Text
(402) 616-5525
Facebook Marketing Partner
Google Partner
Best of Omaha 2018
© Omaha SEO Company