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SEO: Quick Wins for the Holiday Season

Posted by: Omaha SEO Company , November 20, 2015
Posted in SEO | | 489 Views

SEO: Quick Wins for the Holiday Season

E-commerce SEO comes with a unique set of challenges. Regularly changing product inventories, dynamic pages and duplicate content are just a few of the common headaches associated with large e-commerce stores.

Today we are going to look at some tips for keeping your e-commerce store in optimal SEO shape as well as covering a few quick wins that may give you a boost this holiday season. 

SEO: Quick Wins for the Holiday Season

BUILDING A FOUNDATION

No matter what you are trying to optimize, keyword research is where it all begins. Finding the right set of keywords can be the difference between overwhelming success and complete failure.

Quick Win

If you have strong pages on your site ranking for your primary terms, identify long-tail variations that you could quickly rank that page for as well. These long-tail terms can add up to a lot of traffic and can rank within a few days, sometimes through on-page changes alone.

FINDING AND ELIMINATING ON-PAGE ISSUES

Sometimes a few small on-page errors can be the difference in page 1 and page 2 placement. If you do not have a regular audit schedule for your website, take the time to run one and you may be surprised at all the easy wins it will uncover. When we talk about on page issues, we are referring to one of four areas:

  • Content Issues
  • Structural Issues
  • Speed Issues
  • User-Experience Issues

Within those four categories there can be a variety of issues, let’s take a look at some of them.

E-COMMERCE CONTENT ISSUES

One of the earliest and most common content issues with e-commerce stores is duplicate content. Often, the issue is caused by someone copying and pasting product descriptions from other sites. This can be eliminated by writing unique descriptions for each of your products, if you have a lot and cannot re-write them all, start with the most valuable (e.g. best sellers). Depending on the severity of your issues, you may even want to set some duplicate pages as “no-index” until you have time to resolve the issues.

The other cause of duplicate content can be more technical in nature. For example, if your site generates dynamic URLs when someone searches for a product, Google could index the original URL and the dynamic URL, creating a duplicate content issue. To avoid this is it recommended that you use Canonical tags or in some cases, 301 redirects are used to control duplicate content issues. If you are more experienced, you may consider adding directives to the robots.txt to dictate how your site is crawled and indexed.

STRUCTURAL ISSUES HURTING E-COMMERCE SITES

When building any site it is important that you create a clear hierarchy for the site, this is even more important when talking about large e-commerce sites. When planning the site layout, you will need to decide if you want a flat or deep site, and if you want strict silos or interlinking content.

Traditionally, SEOs were trained to use strict silos when building sites and this practice is still in use today on sites like about.com. Since that site covers many unique topics, it is a good candidate for siloing, a site with a tighter focus on a single product or product line may choose to interlink pages instead of using the silo technique.

Additionally you should identify topics or top-level category pages that will remain consistent so that you can create pages on your site that have trust and authority, these are sometimes called “power pages” or “anchor pages.”

SPEED ISSUES – AIN’T NOBODY GOT TIME FOR THAT!

Users expect a website to load fast (under 2 seconds) and if a site fails to meet that expectation, lost traffic and sales will be your punishment. While the need for speed isn’t new, there are a lot of sites, especially in the e-commerce industry that are not up to par.

IT ALL STARTS WITH HOSTING

There are several tutorials for increasing the speed of websites but many of them fail to mention the value of having a great hosting provider. The platform you are going to build your site on should be your first decision and then you should find a hosting services that works well with that platform. For example, if you are using WordPress with Woo Commerce, you may consider hosting the site with WPEngine, who specialize in WordPress hosting.

ADD A CDN INTO THE MIX

In addition to using a great hosting service, using a content delivery network (CDN) can also provide a noticeable boost in loading times. This is accomplished by distributing site traffic to several servers automatically based upon their location or which server is best suited to handle the request. Using a CDN is also a good way to decrease the impact of or prevent a DDOS attack on your site.

FRONT-END OPTIMIZATION

Techopedia defines FEO as: “Front-end optimization (FEO) is the process of optimizing the delivery of website resources from the client side.” Put simply, it is the process of reducing the number of “trips” that must be made to the server when rendering a Web page. This is done using a variety of methods such as taking advantage of caches, compressing content with plugins like Gzip, and through the use of sprites to group information.

Quick Win: Run a speed test on your website. Look for FEO and back-end optimization (BEO) opportunities to increase your loading times as improving website speed correlates to increased conversions.

USER-EXPERIENCE ISSUES

Even if you have found the best keywords and your site loads in a flash, your hard work will be for not if you fail to deliver a good user experience.

WHAT IS A GOOD USER EXPERIENCE?

When someone visits your website they do so to fulfill a need. It may be to gain information, purchase a product or request a demo of your software. Regardless of why a person comes to your site, it is your job as the site owner to allow them to find the information they are seeking as easily as possible. In order to do so, you should provide users a clear path to follow through your website, but it starts before they ever arrive.

When you are selecting keywords in the planning phase of your website build you should segment terms into information and transactional terms, doing so will allow you to shorten the users journey to the information they are seeking. Once you have fulfilled their need for more information, you should direct them to the next step, commonly to make a purchase or request additional information.

In short, your website should deliver on the following expectations of the user:

  • Allow them to easily find what they are looking for.
  • Give them direction, nobody likes to be lost.
  • Be responsive to any device type – mobile friendly is a must!
  • Don’t be annoying – avoid “forcing” users to take an action they don’t want to make.
  • Personalized to user – personalization is happening throughout the digital marketing realm.

Quick Win:

Ask yourself: Is my website showing people a map to their destination? If not, simply rearranging a few pages and changing how your call-to-actions are worded can benefit you and your site visitors.

Omaha SEO Company

We are premier internet marketing company providing:

  • Omaha SEO services
  • Website Design
  • Local SEO
  • Email Marketing
  • Social Media Marketing
  • And More

Our goal is to continually over-deliver to each and every client we work with. We are a team of SEO experts, web design wizards, social media master-minds, and online reputation management specialists. With over 10 years of experience we have developed a system that insures the success of our clients.

Our SEO agency is here to ensure your website is ranking high. Our goal is top position. Exactly where the best most qualified traffic is. Give us a call for your FREE Consultation.

 

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Omaha SEO Company Reviews

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Jared Mertz
Jared Mertz
13:58 16 Dec 19
Omaha SEO company does an excellent job, and the team is great. Their response time is quick, any requests are taken care of immediately, and the service is unbeatable. Thank you!
Ash H
Ash H
13:54 09 Dec 19
My husband and myself were looking for a company to not only build our website, but also attract people to it. Nabil and all Omaha SEO staff were beyond amazing and exceeded our expectations in every way. I am so grateful for their guidance throughout this whole process and I recommend them ten times over!
Kevin Blackmon
Kevin Blackmon
17:10 01 Dec 19
I had them to create my “Save the Date” announcements, I worked with the Graphic Designer, gave them what I was picturing and they took the concept I had in mind and made it better than I could have imagined. The turnaround was speedy. I highly recommend this company, very professional and customer oriented.
Arik Solberg
Arik Solberg
20:39 26 Nov 19
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Larissa Carlson
Larissa Carlson
17:40 22 Nov 19
We love supporting local, small businesses as we are one as well. Omaha SEO did our new website. Nabil was very quick to respond during the process and completed our project in a timely fashion at a fare price.
Carl Jarl Locksmiths
Carl Jarl Locksmiths
20:59 18 Oct 19
We've had a great experience with Omaha SEO Company these past few months. Partnering with these guys was the right way to go. Thanks Omaha SEO Company for your expertise and hard work.
Tonya Boeckenhauer
Tonya Boeckenhauer
16:35 09 Oct 19
Omaha SEO is so professional and totally on top of everything. They are super knowledgeable and are definitely the best I’ve ever worked with!
Phil Labadie
Phil Labadie
22:10 26 Sep 19
Omaha SEO Company Gets FIVE STARS!We have been working with Nabil and Omaha SEO Company for the past five months. When we first started with Omaha SEO, our Company, Visiting Angels was down around the 20th position on Google Search. In just three months Omaha SEO Company has us in 3rd ranking and we are still climbing. This is remarkable considering how competitive the Non-Medical Homecare space is in Omaha. This has also had a direct positive impact on new business for us over these past several months. Nabil is great to work with and truly cares about our business and our success, making sure we are doing the right things to keep us at the top!
Bob Fritz
Bob Fritz
16:07 28 Aug 19
Most SEO companies over promise and under deliver. Nabil and his team have knocked it out of the park and have been so good to work with. Personable, knowledgeable, prompt, and accountable. We feel we have a partner in our business to drive growth. Leads have increased and we made some operational changes to ensure the phones were being answered for a winning combo.
Robert Kraft
Robert Kraft
20:00 27 Aug 19
I had worked with Omaha SEO and felt that they were doing a lot of work for me and we still were not getting results like I wanted in a very competitive market. We tried some different ways to look at what was happening and then he got an idea. We tried it for a couple of weeks, and the phone rang almost every day. After a couple of weeks, "crickets" again. We knew what was made the difference--his idea worked. He kept working until I got results that brought clients to my door. I am very grateful for his professionalism and tenacity. It paid off.
Susan Mortensen
Susan Mortensen
16:21 16 Aug 19
They did an AMAZING job redesigning our website and our FB pages get far more interactions than before! Love their work and they are ALWAYS on top of things when we request something!! Definitely recommend!
Ryan Ross
Ryan Ross
14:08 27 Apr 19
Just wanted to say thank you to you and your team for all you are doing for us. We definitely feel like we hit a home run by going with OMAHA SEO! Nothing but a positive experience! Almost immediate feedback and responsiveness! Keep doing what you’re doing!!!! Ryan R.
Julie Fowler
Julie Fowler
19:39 05 Feb 19
We recently partnered with Omaha SEO Company for marketing for our small business. He has delivered as promised and at affordable rates for a small company.
Charles Farley
Charles Farley
19:58 07 Dec 18
Omaha SEO company was the right choice for Advanced Dermatology of the Midlands. The team is the best and Nabil is a talented straight-shooter. It is a pleasure to work with them.
Legacy School
Legacy School
14:35 02 Nov 18
Omaha SEO company has helped our school tremendously! They are timely in their responses to any questions we have, give us quality feedback, and have increased our web presence through SEO. Thank you Omaha SEO company.
Kathleen Cavanaugh
Kathleen Cavanaugh
23:35 07 Sep 18
Nabil helped me update my 10 year old business website. He listened to my concerns, made suggestions and was very responsive in applying the updates. I wholeheartedly recommend Omaha SEO Company.
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