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Category: Marketing

29
Jan 2022

Cyber Security in Digital Marketing

The digital marketing industry is growing at an astounding rate. Today, most businesses are choosing to focus their marketing strategies on the online world to create awareness and grow their brands. The data that is obtained and stored online for accessibility to marketers has exceptional value. In fact, data is key for any business to

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Posted by | Posted in Digital Marketing, Marketing, Website Domains |
6
Dec 2021

How to Create a Content Calendar

Marketing people, editors, and writers regularly have several projects and tasks to complete. Meanwhile, there is new stuff coming in all the time. Most content marketing and social media management jobs have deadlines. It can be overwhelming even for the most tried and tested professionals. However, a content calendar can be part of the solution.

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Posted by | Posted in Digital Marketing, Marketing, Social Media |
20
Oct 2021

How to Do a Year-End Marketing Review

A year-end marketing review, or an end-of-year (EOY), is more than taking a quick glance at Google Analytics to look at year-over-year (YoY) website traffic or solely reporting on whether or not your business goals and your key performance indicators were met. In fact, it is the culmination of the team’s work and all of

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Posted by | Posted in Digital Marketing, Marketing |
17
Sep 2021

KPIs and Metrics: How to Measure Digital Marketing Success

If you were asked to provide a digital marketing progress report, how do you think you would do? Would you even know what to do? Sure, there’s a chance that you could be doing a stellar job. However, in order to illustrate that success, you need to be able to showcase the numbers in order;

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Posted by | Posted in Digital Marketing, Marketing |
14
Jul 2021

Holiday Season Marketing Strategies

No matter what kind of business you’re running, the holiday season is the optimal time for skillful and efficient marketing strategies. From Halloween to New Year’s Day, the holiday season is full of opportunities to sell, sell, sell. Let’s dive into some holiday marketing strategies that can propel your products and services this holiday shopping

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Posted by | Posted in Digital Marketing, Marketing, Social Media |
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