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6 Tips to Shape Up Your Email Marketing

Published on July 9, 2015 by in Email Marketing

Summer is finally here and, like those working on their summer fitness, it’s time for marketers to re-examine email regimens and tighten up routines. Traditionally filled with long trips and time off, summer brings unique challenges for marketers to break through the “off” season and reach their intended targets. With many consumers hitting the road or relaxing on the beach, marketers must fight for mobile attention and break through overflowing…

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Social Strategies for Local Business Owners

Published on July 1, 2015 by in Social Media, Social Sites

1. Update the Bio/About Section Local business owners should pay special attention to the bio/about section on their social profiles because this valuable real estate can impact consumers’ decisions to follow or like a brand. Moreover, this section enables businesses to showcase their establishment’s hours of operation, address and contact info, which is both convenient and helpful for local customers.

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6 Indicators of a Quality Site for SEO

Published on June 17, 2015 by in SEO, Social Media, Website Design

What makes a “Quality” Site? To summarize, a quality site is one that is built with the end-user in mind. It should avoid using tricks or sneaky tactics, and should provide a clear benefit or value to visitors. The core elements of a solid website are:

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Is Conversion Optimization Part of Your SEO Strategy?

Published on June 8, 2015 by in SEO

GREAT KEYWORD = HIGHER CONVERSIONS! Most of you know that selecting the right keywords for your SEO campaign is imperative to your overall success. Even so, many websites fail to study and optimize for the most profitable keywords. One of the best ways to determine how well a keyword may perform is by testing it with pay-pay-click advertising. On average, the conversion rate for SEO is much higher than PPC,…

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15 Essential Social Updates to Know from May 2015

Published on June 4, 2015 by in Social Media, Social Sites

The platforms are easy to use and some of them even have paid advertising options for businesses that want to reach new audiences. However, just because your business needs to be on these platforms doesn’t mean that it has to be on every other social media site.

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4 Ways to Encourage User-Generated Content

Published on May 29, 2015 by in Email Marketing, SEO, Social Media, Social Sites

As brands continue to put an emphasis on content marketing, it is important to keep in mind that there is one type of content that is more valuable than the rest – user-generated content (UGC). UGC comes in a variety of formats, from product reviews to social media posts. The reason this type of content is so valuable is because it is cost effective and consumers generally find it to…

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